har fått sin andre trainee på plass, og er i sjette gir for å få synliggjort
Hannah Theresa Wakeford (24) er nyansatt trainee i KRAFT-prosjektet. Wakeford har en bakgrunn fra innovasjon og entreprenørskapsstudier i Bø, og gleder seg å gjøre praktisk arbeid i et felt hun brenner for.
Nå, mer en noen gang er det viktig at Nome tar plass på kartet. Dette gjør vi ved å hjelpe kulturbedrifter i Nome til å etablere eller utvikle nye produkter og virksomheter. Deres skaperkraft og initiativ er essensielt for prosjektet. Gjennom EU Interreg-prosjektet arbeider vi også med å utforske om en sterkere identitet og en mer robust kulturnæring kan bidra til økt bosetning og turisme.
året har bydd på restriksjoner for hele befolkningen, men også muligheter gjennom
nye virkemidler og kreativ tilnærming til utfordringene. KRAFT-prosjektet samarbeider
tett med MTNU og virkemiddelapparatet for å se på mulighetene sammen med
KRAFT kommer teknologi til å være i fokus fremover. Vår nye trainee har som
hovedoppgave å samle et VR-miljø og fasilitere for samarbeid mellom aktørene.
KRAFT-prosjektet er et internasjonalt prosjekt som skal bruke kultur og kulturarv som ressurs til å skape nye arbeidsplasser. Prosjektet skulle opprinnelig gå over tre år, men er utsatt med 6 måneder på grunn av koronaens innvirkning i Europa. Alle partnerne har som mål å skape fem nye små eller mellomstore bedrifter eller kulturprodukter i sine regioner.
has got its new trainee and is fully devoted to making the municipality Nome
Wakeford (24) is a newly employed trainee in the KRAFT-project. Wakeford has a
background from the innovation and entrepreneurship study in Bø and is very
exited to do practical work in a passionate field of hers.
Now more than ever, it
is important that the municipality Nome makes a name for itself on the map. We believe
we can achieve this by helping culture businesses establish and develop new
products and businesses. This year has meant restrictions for us all, but most
importantly possibilities for the ones who are willing to think outside the box.
The KRAFT-project works closely with our partners to see our possibilities.
Forwards the KRAFT-project
is going to focus on technology. Our new trainee has got the task to gather a
VR-community and facilitate cooperation between our stake holders.
The KRAFT-project is an international project that is going to use culture and Nome’s history as a resource to generate new jobs. The project was originally set to run for three years, but has been postponed by 6 months due to the corona’s impact in Europe. All partners aim to create five new SMEs or cultural products in their regions.
Skrevet av: Marlies De Vooght, Eimund Eknes, Karl-Oskar Grimstad, Karina Gustavsen og Meloni de Zilva, Destination development gruppe 5, høst 2019, Universitetet i Sørøst-Norge avd. Bø.
Park Nome will be an adventure park in Nome where you can enjoy indoor skydiving with a VR experience simulating a jump from the skies above Nome.
For us, the DNA of Nome is its natural surroundings and wilderness. They have the Telemark Canal, amazing lakes, beautiful forests and much more. We want to put nature in the spotlights by creating an adventure park where people can challenge themselves while being outside and enjoy the fresh air. The idea is not to have one big attraction such as for example Bø Sommarland, but rather many smaller activities run by independent companies, all connected to the concept of Park Nome.
There is no
doubt Nome is unable to fund a large project like this, which is the reason our
plan is based on attracting local and national companies to Nome. We are focusing
on the VR experience with indoor skydiving, but the goal is to work together
with many stakeholders and make Nome an attractive destination that attracts
new stakeholders like restaurants, hotels/hostels and other activity providers.
We do not only want to focus on creating a park for tourists but also attract
locals from the nearby regions and make Nome a more attractive place to both
settle down and with opportunities within tourism based business.
In the beginning of the project, the main question we asked ourselves was: ‘What can we create to attract more young people to Nome?’ We started thinking about things we like as young adventurous people and we also looked for trends in the Norwegian tourism sector. We did some research and ended up with extreme adventure, solo-travelling, sustainability, customer centricity etc. but we also wanted to include VR in our new product.
We mixed everything together and started brainstorming with the ideas we already had and so we came up with the idea of indoor skydiving with VR. It is something we would all like to do and we are convinced that people would love to experience this. They can enjoy a unique experience in the beautiful environment without causing harm to it. Indoor skydiving is also less time consuming, excessive, costly and dangerous which will encourage more people to try it. Skydiving with VR does not exist in Norway today and will give the visitors a green experience of skydiving. In addition to the indoor skydiving, we will lay the foundation for a local skydiving club, where the airstrip and local plane community can create a business.
group is the following:
Young adventurous people who are willing to
Sportive people who love nature and being outside.
People who travel alone or in group and who are
ready to enjoy a special experience in Norway.
junkies will definitely find what they are looking for at our Park, but also
less sportive people are welcome at Park Nome to have a new, challenging
Our main idea is creating a meeting point in Ulefoss that will be the “Park Nome visitor center”. We were thinking that this centre would contain our main attraction which is the indoor skydiving with the possibility of using VR. There are also lots of opportunities for other stakeholders to cooperate and become a part of the project. People can get information about Nome and different activities that Park Nome, and Nome has to offer inside this centre.
stakeholders are the local stores where tourists can stop by, the local
restaurants, the transportation companies etc but as mentioned earlier we also
focus on potential stakeholders like ho(s)tels, B&B’s, new restaurants,
activities providers etc.
Luckily, we can use the available resources like the bus stops to bring people to Park Nome. We will also use the hiking and bicycle trails so people can combine all of the activities and the existing infrastructure for the local inhabitants.
We want to work together with the local inhabitants, they know the region and they can share their knowledge with the tourists and give them a unique experience. To expand our park and make our vision possible on a limited budget we want to work together with other companies in the tourism industry like Norsjø Cabelpark, the canoe rental company etc, the bungee jump company in Rjukan. We want to make Nome (and Bø) municipality a region that is known for its adventurous and challenging experiences.
As we want to attract young people we want to use social media as a marketing instrument. We want to share our customers experiences on our social media channels like Youtube, Instagram and Facebook. We will also be working with influencers from our target groups.
Park Nome is
located really close to University of South-Eastern Norway, campus Bø. We want
to give a student discount to the students so they can spend their free time at
Park Nome with their friends. We also hope that Visit Norway, Visit Telemark
and Visit Bø will pick up our concept and share it with their visitors.
To sum it up: Park Nome will be a network of activities connected by hiking and bicycle trails, roads and the Telemark canal. We will give new life to existing stakeholders as well as attracting new businesses. We will give the locals a region full of activities and opportunities, and encourage people to settle down. And last but not least: we will make Nome municipality the center of extreme and outdoor activities on the east coast of Norway.
Skrevet av: Kristina Bore, Christina Berstad, Maria Barcons, Espen Stensrud, Elisabeth K. Brodal. Destination development gruppe 3, høst 2019, Universitetet i Sørøst-Norge avd. Bø.
Nature Trend Days
Our concept to the CUPIDO project is to make a program that represents Ulefoss in a summer festival called Telemarksveka. The festival is a one week festival in cooperation with TV2, with small and bigger events all around in Telemark. As we did some research, we noticed that Ulefoss is not really represented in this festival. Nome is partly represented, with Kanalrennet in Lunde. We want to represent Ulefoss in the best way to attract national tourists and also draw some attention to the fact that people could move there.
TelemarksVeka is already a concept, the main idea around TelemarksVeka is to promote different places in Telemark, and to get more tourists to visit Telemark, to create an interest for Telemark for people who does not live here. They make events in Bø, Lunde, Notodden and shows the places from their best sides. They are using TV2 to send it on tv, to get TV2 included they have been using celebrities so people will have a good reason to look at the show at TV, and attend the event.
After some research, we found out that Ulefoss is not included at TelemarksVeka at all, so our idea is to make an event for Ulefoss, called Nature Trend Days! We thought to include/represent Ulefoss in Telemarksveka would be a great opportunity to show TV watchers what the destination has to offer. Also prove that Ulefoss has something to be proud of, and it has potential to be an amazing tourist destination after all. In our program for TelemarksVeka we want to include both cultural and nature components and make the event in a modern way.
To attract the television and more people we want to use famous Team Ingebrigtsen. To show people the beautiful nature Nome has to offer, we will arrange a hike with Team Ingebrigtsen. Here people can sign up, and walk the beautiful Skarravegen, from Ulefoss to Vrangfoss. On the walk you pass Ulefoss Hovedgaard with its beautiful park and museum with old horse vehicles. You pass Eidsfoss sluice by going over the steam gates and end up at Vrangfoss sluice, which with is five locks is the canal’s largest and most impressive building. We also want to use Jenny Skavlan to have a fashion show. This will be in cooperation with the clothing stores Cigill in Ulefoss and Victoria & Henrik in Lunde. There will be shown clothes from their stores, but locals will also have the opportunity to donate clothes they don’t use anymore, and other people can buy them after. This is a activity supporting the huge trend we have now in sustainability and also hence the name.
To illustrate the heritage and the local culture of Ulefoss, and show it so people will explore it and feel it, we would like to use AR in cooperation with MS Victoria. The visitors will be able to see how Ulefoss looked 100-200 years ago, with the iron factory and they will see how they lived that long ago. We will illustrate the old houses, and also with someone telling the story of Ulefoss so it will be put into context. This is something that could be a permanent activity in Ulefoss in cooperation with Telemarkskanalen.
To complete the event, we need the entire
local community to collaborate. And we need available resources as Søve High
School, MS Victoria, Nome Municipality, Telemarkskanalen, Øvre Verket and
TelemarksVeka. We need this resources to promote the local identity, so we can
show Ulefoss from their best site, and include every small detail.
As stakeholders we want to use local firms, to invest and to participate in the project. Local companies should have something to offer to the visitors and tourists, they should prepare offers, sales, free entrance. We want the whole town to gain something on this project over time.
Our target group would mainly be families, but of course we want to reach out to everyone. This will mostly be people from the cities/towns nearby such as Seljord, Notodden, Bø etc. The arrangement will be mostly fitted for families, which they can participate in.
Compared to earlier years, there is now a greater desire for authentic cultural experiences where the tourists wants to experience something different. This is something we are trying to offer the tourists visiting Ulefoss/Nome/Telemark.. This goes under the trend social and cultural. There is also a significant increase in the use of every sort of technology. That is why we want to adapt the AR with the app, as everyone always has their phone with them now. Our use of Team Ingebrigtsen would also go under this category, as they are huge in social media, and will give us even greater expansion.
We want to arrange the activities so that it
is as sustainable as possible, as that is a huge tourism trend now. For example
we want to attract a market that isn’t too dependent on too much travel,
therefore appeal to the people in Bø, Sauherad, Skien etc. Also arrange it so
that people get the best experience possible because that is what people
expect, especially when it comes to customer service etc.
We also want to make Nome more competitive as
a destination, we feel like they aren’t doing enough to raise the tourism
market within the destination. There is a increasing trend when it comes to
tourism, people are traveling more than ever and they want to experience
something different, this is something we had in the back of our heads when
developing our idea.
We decided to implement artificial reality
while MS Victoria is taking place, visitors/tourists will be allowed to see how
was Ulefoss village 200 years ago and its heritage from the river coast. They
would only need to download the AR application on their mobile phone, for the
ones who can not download it we would provide them tablets so that everybody
could enjoy the experience.
First of all through Telemarksveka. This is marketed through TV, and also a lot on Facebook with different events that people can engage in. We would also use the popular platforms such as Instagram and Facebook. To reach out to our audience we would choose platform depending on which they use the most and where it’s easiest to reach them. To attract both locals and people from the bigger cities we want to focus the marketing on local experience and support. We know that the marketing true celebrities profiles gives a extreme range, they have a lot of followers both young and adults, so we are hoping that the celebrities who will take a part of the event, will promote it on their own social channel. We will also ask to use the social channels of Visit Bø, and local newspapers. (TA, Bø blad, Kanalen).
We strongly believe that this will bring
more attention to Nome as a destination. Because of the use of nature, AR and
celebrities it will hopefully reach out to a lot of people, and highlight some
of the attractions Nome has to offer.
Skrevet av: Rebeca Ajtujal, Sahal Mohammed Abdulle , Raissa-Ingunn Volden Destination development gruppe 1, høst 2019, Universitetet i Sørøst-Norge avd. Bø.
Iron Games Ulefoss
When you visit Ulefoss, its industrial soul, history,
infrastructure and architecture stand out. The iron foundry was founded in 1657. At the end of the 17th century, the
iron foundry was Norway’s largest producer of different types of iron. This
activity is part of the cultural heritage and it is important to value it, keep
it and pass it on to the future generation in order to conserve it.
We felt the iron factory and the history around it were at the core of Ulefoss and how it came to be what it is today. At Øvre Verket you will get a sense of how people lived from the first half of the nineteenth century after the factory entered the Cappelen family’s possessions. Additionally, you will get to see some of the objects produced in the iron factory, which is situated only a few minutes’ walk away from Øvre Verket. Given the importance it has in Ulefoss it could be much more exploited.
Today the main production of the iron factory is
manhole covers. Of all the other products they produced over the years, only a
few beautiful oven models from the early years of the factory are still
produced in a limited number. Unfortunately, the iron factory is not open to
visitors for security reasons.
Our idea is to allow people to “visit” the factory nonetheless using VR and be able to see how it works in a far more engaging and interesting way than traditional short films or just guides talking. The idea is to show the process of iron forging now with the current techniques and technology, and thereafter show how it would have been done when the factory was created, so people can see the evolution. The VR would naturally be available both in English and Norwegian, and maybe in other languages depending on where the majority of visitors come from.
Iron games escape room
The industrial vibe and the presence of the iron
factory and objects are great ingredients for escape rooms, and as Ulefoss
doesn’t have an escape room yet, we think this would also work great in
combination with the VR. The
museum (Øvre Verket) is a good place for establishing this for economic reasons
(if one or several of the existing houses can be used rather than having to
build a new building,) but also because it is situated in vicinity of the
actual iron forgery (2-3 minutes’ walk) making it more real for tourists. In
addition, the museum contains real ancient objects from the forgery, and we
think that after learning and seeing the process through VR it is important to
have something tangible to look at and the opportunity to buy some minor
objects as souvenirs. The escape room could be situated in one of the bigger
buildings with several rooms if we want a longer and more complex escape story.
In terms of the content it should build on the
formation of iron, its chemical properties and other characteristics such as
its role in the human body. It will also address how iron has been used from
the iron age until today and how it has been produced throughout the different
ages including how it is done today in Ulefoss Jernverk.
The duration of the escape room should be one hour. We think this is short enough to attract tourists staying in Ulefoss only half or a whole day. We think the escape room and the VR are likely to attract students from the region to visit also the rest of Øvre Verket.
From a marketing perspective, package deals should be proposed for people travelling with the canal boat (boat, VR, escape room, visit of the rest of the museum) and also for those travelling by other means. For example, packages including bus tickets (from Bø, Skien…) to Ulefoss with the VR, escape room and museum. This would be especially relevant for students. We also think they should have package deals with and without the escape rooms, since the latter will probably not be as relevant for older tourists or tourists who have a short amount of time to visit Ulefoss.
In order to promote the destination in a more cost-efficient way, the municipality or Telemark museum could propose internships to marketing and Tourism students. Special deals could be offered to high schools and universities who promote Ulefoss on their webpages (English and Norwegian). This would require the collaboration of the municipality, the factory owner, the county, the bus company (Telemarkekspressen), the students who would be interested in promoting these attractions in exchange for internships and the University’s involved.
One of the challenges Ulefoss faces in the tourism
sector is its lack of visitors in the low season. Both the escape room and the
VR would attract people throughout the whole year. Our main target groups would
be university students in the area. Companies and other organisations could be
interested in using the escape room for team building, while middle school
classes from both Midt-Telemark, Nome and Grenland could incorporate the Museum
with the VR as part of their education program in history.
After visiting Øvre Verket, the VR or the escape room it would be good to have a sales point where people can buy small traditional objects such as miniature manhole covers, jewellery made with iron, mini “Troll-biler” and other traditional objects that are easy to transport. These souvenirs could also be sold on the Telemarkanal boats.
One of the challenges in making this project
possible is obtaining the permission from the iron factory owners to enter the
factory in order to film and make the VR actually possible. Although this may
be complicated, we think it is in their interest as well given that we would be
promoting their factory, its brand name and its products to a broad public.
Vi er så stolte over å kunne meddele at vi når har en ny doktor i prosjektet! Vår kollega Anne Gry Sturød ved Universitetet i Sørøst-Norge i Bø kan endelig kalle seg doktor etter å ha forsvart doktorgradsavhandlingen sin på en strålende måte. Avhandlingen har tittelen The snow, the horse and the mountain: towards a pluriversal understanding of natures and nature-based tourism in Kyrgyzstan.
Dette var også første gang i USNs historie at en doktorgradsdisputas ble gjennomført ved hjelp av videoteknologi. Første opponent Amanda Wooden kunne ikke reise fra USA, og fulgte dermed disputasen og ga sine tilbakemeldinger via videooverføring.
KRAFT-prosjektet, eller CUPIDO som det heter på engelsk, skal undersøke om kultur og kulturarv kan bidra til å skape nye arbeidsplasser. En del av dette er å utforske og ta i bruk ny teknologi, spesielt VR og AR. Men hva betyr det?
VR står for virtual reality, eller kunstig virkelighet, og lar brukeren oppleve et dataskapt miljø gjennom VR-briller. Med brillene på kan du gå rundt i helt andre rom og landskap enn du egentlig befinner deg i.
AR betyr augmented reality, eller utvidet virkelighet. AR er interaktive opplevelser av virkelighetens miljø, hvor digitale objekter puttes inn. Pokémon Go er et eksempel på dette – gjennom kameraet på mobiltelefonen ser du objekter som ikke egentlig er der i virkeligheten.
I Värmland i Sverige og i St. Andrews i Skottland jobber våre partnere med VR som et verktøy for å fortelle historier og formidle kultur og kulturarv.
En av våre tilnærminger til VR i KRAFT i Nome har vært å involvere studentene i Destination development ved Universitetet i Sørøst-Norge i Bø. Trainee nummer 2 i KRAFT-prosjektet, som starter neste år, skal primært jobbe med VR og AR.
VR- og AR-teknologi benyttes på en rekke områder:
Utdanning: Gjennom simulatorer kan studenter øve på å manøvrere fly og styre skip, som på USN i Vestfold
Arkitekter: Får bedre forståelse av konstruksjoner og kan kommunisere planer til befolkningen
Arkeologi: Rekonstruere kulturminner. På forskning.no kan du lese om hvordan verdens kulturarv formidles gjennom VR.
Museumsformidling: Du kan gå omkring i et historisk miljø
Kommunikasjon: Du kan få en opplevelse av å befinne seg i samme rom som dem man kommuniserer med
Turisme: Du kan oppleve destinasjoner uten være der, og dermed spare reisekostnader og miljøet. Det gir dessuten eldre og funksjonshemmede muligheten til å oppleve vanskelig tilgjengelige destinasjoner. Du kan se hotellrommet du vurderer å bestille på forhånd.
Spørsmålene vi stiller oss i KRAFT-prosjektet er:
Hvordan kan vi bruke teknologien til å løfte fram og formidle kultur og kulturarv i Nome?
Finnes det bedrifter som arbeider med dette som vi kan koble sammen med kulturaktører?
Siden Universitetet i Sørøst-Norge campus Bø er en partner i KRAFT-prosjektet, har vi involvert studentene som tar faget Destination development denne høsten. Studentene skal bruke Nome som utgangspunkt når de skal tenke ut konsepter de skal presentere i oppgavene sine. For å hente inspirasjon besøkte vi to kulturbedrifter som delte sine erfaringer.
De siste fem årene har Øvre Verket på Ulefoss vært i en omstillingsprosess med mål om å bli et møtested for lokalbefolkningen. Øvre Verket har både utfordringer og muligheter, og arbeider hardt for å bli et helårskonsept. Det bevarte tunet med arbeiderboliger er unikt i sitt slag og utgjør en sterk del av Ulefoss’ kulturhistorie. Men hvordan utvikle det til et bærekraftig helårskonsept?
Nome kommune har mange utfordringer, men også stort potensial til å kunne heve seg som reiselivsdestinasjon. Avdelingsleder for Kultur, Fritid og Folkehelse i Nome kommune, Heidi Elise Kvale, drøfter utfordringene, mulighetene og grunnlaget som allerede finnes i Nome, som må tas i betraktning når studentene skal tenke ut konsepter for utvikling av Nome som destinasjon.
Tre av partnerne i KRAFT-prosjektet er universiteter: University of St Andrews i Storbritannia, University of applied sciences HOWEST i Belgia, og Universitetet i Sørøst-Norge, avdeling Bø. Deres oppgave er å bidra til forskning på næringsutvikling i rurale områder.
Bachelor i internasjonal markedsføring og reiseliv inneholder faget Destination Development, hvor studentene skal lære om bærekraftig destinasjonsutvikling. Gjennom høsten kommer studentene til å bruke Nome som case for oppgavene. Kan de finne fram til nye forretningsideer knyttet til kultur og kulturarv? Har de ideer til nye produkter og konsepter som bygger på Nomes DNA? Har de ideer til hvilke bedrifter og aktører som kan samarbeide?
Studentene skal på befaring i Nome og kontakte bedrifter de har lyst til å jobbe med. De kommer også til å publisere tekster her på Kraftbloggen.
KRAFT står for «Kultur og Kulturarv som Ressurs for Arbeid, Fortjeneste og Tilhørighet», og er et treårig Interreg North Sea Region-prosjekt.
Nome kommune og Universitetet i Sørøst-Norge (USN) deltar i dette prosjektet sammen med 14 partnere fra seks andre land rundt Nordsjøen. Felles for alle partnerne er forgubbing og mangel på arbeidsplasser. Prosjektet har som mål å løfte fram kultur og kulturarv som en drivkraft for næringsutvikling i Nome.
Vi som jobber med prosjektet i Nome er prosjektleder Marit Svalastog og trainee Maren Sofie Sandbakk. På denne bloggen vil vi vise fram hva vi driver med og hvem vi møter. Folk som har fått ting til å skje, folk som ønsker å få ting til å skje, og hva som skjer i prosjektet. Har du eller noen du kjenner en forretningsidé knyttet til kultur? Har du ideen, men vet ikke helt hvor du skal starte? Skulle du ønske du kunne samarbeide med noen om en idé? Kanskje KRAFT kan hjelpe deg på vei.