KRAFT-prosjektet
har fått sin andre trainee på plass, og er i sjette gir for å få synliggjort
Nome.
Hannah Theresa Wakeford (24) er nyansatt trainee i KRAFT-prosjektet. Wakeford har en bakgrunn fra innovasjon og entreprenørskapsstudier i Bø, og gleder seg å gjøre praktisk arbeid i et felt hun brenner for.
Hannah Theresa Wakeford, vår nye trainee.
Nå, mer en noen gang er det viktig at Nome tar plass på kartet. Dette gjør vi ved å hjelpe kulturbedrifter i Nome til å etablere eller utvikle nye produkter og virksomheter. Deres skaperkraft og initiativ er essensielt for prosjektet. Gjennom EU Interreg-prosjektet arbeider vi også med å utforske om en sterkere identitet og en mer robust kulturnæring kan bidra til økt bosetning og turisme.
Dette
året har bydd på restriksjoner for hele befolkningen, men også muligheter gjennom
nye virkemidler og kreativ tilnærming til utfordringene. KRAFT-prosjektet samarbeider
tett med MTNU og virkemiddelapparatet for å se på mulighetene sammen med
bedriftene.
For
KRAFT kommer teknologi til å være i fokus fremover. Vår nye trainee har som
hovedoppgave å samle et VR-miljø og fasilitere for samarbeid mellom aktørene.
KRAFT-prosjektet er et internasjonalt prosjekt som skal bruke kultur og kulturarv som ressurs til å skape nye arbeidsplasser. Prosjektet skulle opprinnelig gå over tre år, men er utsatt med 6 måneder på grunn av koronaens innvirkning i Europa. Alle partnerne har som mål å skape fem nye små eller mellomstore bedrifter eller kulturprodukter i sine regioner.
KRAFT in
full Focus
The KRAFT-project
has got its new trainee and is fully devoted to making the municipality Nome
more apparent.
Hannah Theresa
Wakeford (24) is a newly employed trainee in the KRAFT-project. Wakeford has a
background from the innovation and entrepreneurship study in Bø and is very
exited to do practical work in a passionate field of hers.
Now more than ever, it
is important that the municipality Nome makes a name for itself on the map. We believe
we can achieve this by helping culture businesses establish and develop new
products and businesses. This year has meant restrictions for us all, but most
importantly possibilities for the ones who are willing to think outside the box.
The KRAFT-project works closely with our partners to see our possibilities.
Forwards the KRAFT-project
is going to focus on technology. Our new trainee has got the task to gather a
VR-community and facilitate cooperation between our stake holders.
The KRAFT-project is an international project that is going to use culture and Nome’s history as a resource to generate new jobs. The project was originally set to run for three years, but has been postponed by 6 months due to the corona’s impact in Europe. All partners aim to create five new SMEs or cultural products in their regions.
I dag har jeg min siste arbeidsdag som trainee i KRAFT-prosjektet, og i morgen begynner jeg i ny jobb som kommunikasjonsrådgiver ved Universitetet i Sørøst-Norge. Disse ti månedene som trainee har vært spennende, fine og lærerike, og selv om jeg er kjempeglad for at denne tiden har ført til fast jobb og gleder meg til å ta fatt på den, er det også trist å si hadet.
Tusen takk til alle som har tatt så godt imot meg og stilt opp i forskningsintervjuer, på bilder, som har svart på pussige henvendelser og hjulpet oss med alt det rare vi holder på med. Tusen takk til de engasjerte menneskene i kommunen, fylkeskommunen og på universitetet, som jobber for at KRAFT-prosjektet skal bli så bra som mulig.
Nå som traineeperioden er over synes jeg det gikk altfor fort – men jeg har i hvert fall vært her lenge nok til at jeg sjekker hvor kumlokket er laget hvis jeg er på utenlandstur.
Takk for meg!
Hilsen Maren <3
Høydepunkter fra tiden i Nome
UNNI LINDELL LIKTE BILDET MITT!
2. Charter-Svein er veldig hyggelig
3. Jeg har vært med på å utvikle nye produkter
4. Jeg har sett Therese Johaug på ordentlig!
5. Jeg har vært med på operacruise på M/S Victoria – et nytt produkt på Telemarkskanalen!
6. Noen i Japan har lest KRAFT-bloggen
7. Jeg har fått kake flere ganger!
8. Jeg har fått være med på CUPIDO/KRAFT- konferanser i Sverige og Belgia!
9. Jeg har blitt kjent med så mange fine og gode og snille mennesker!
Skrevet av: Marjolein Schram, Jasmin Saleh, Aryan Sarvarsen og Avto Saginadze. Destination development gruppe 11, høst 2019, Universitetet i Sørøst-Norge avd. Bø.
Nome Cultural Festival
Name of concept/idea
We’ve decided to call it something easy, such as “Nome’s kul festival” – we find it describes the festival in good way, by also setting the “cultural” aspect in focus also eventually lure in tourists with cultural preferences or with a cultural experience in mind. We’re thinking that the location should be around Lunde, but some parts of the festival will also be part of Ulefoss.
The concept/idea
The concept is an inspiration of the Skalldyrfestivalen in Mandal. We’re thinking of a traditional festival that holds the cultural heritage as the core. We want to put the locals, and their heritage, experiences and cultures as a core factor – we’re thinking of a constantly evolving festival where locals and others outside Nome meet up and experience the festival together. We want to engage conversations, we want them to talk TO EACHOTHER not AT EACHOTHER, it’s something many people don’t do anymore. To connect and converse.
How it relates to local identity, cultural heritage and “the DNA of the region”
Local identity is a vital component in the urban development and acts as an important aspect to the quality of the festival. Identities are formed by the various elements from the region, it creates a bond between the surrounding environments, and other local cities, and its citizens. A farmer’s market could be a fine example. The locals have inherited skills, when it comes to craftmanship, booths that will present these “products” – examples could be… honey, pastries, local commodities, local grown vegetables and so on. Local farmers would be a part of this idea to bring their “DNA of the region” to the festival.
Available resources in Nome that supports the concept/idea
Øvre Verket. Foto: Maren Sandbakk
We want to eventually set up booths, or some small sized markets in Lunde – also maybe some booths around the Telemark Canal – the restaurant there is already attracting customers, so with booths up there would increase even more visitors. Øvre Verket is a collection of protected worker housing from the 1850s, linked to Ulefos Jernværk. Øvre Verket offers restaurant, exhibitions, galleries/workshops, an antique shop and a gift shop. An exhibition is also an idea we’ve looked at, have things out for display – an outside museum if you will, this would be set up at summers or when there is good weather.
Stakeholders
It would be better to name both internal and external stakeholders in order to better understand who they are and effectively work on how to interest them in our project. In our case, internal stakeholders are us, students who are working on the project. Our main goal is to attract as many external stakeholders as possible in order to create a sustain festival and increase its popularity. When it comes to the external stakeholders, we must consider the following questions: What would encourage them to support our project? Should they participate in our festival? What motivates them most of all? According to this it would be the best option to include Nome Kommune (government), USN, the ironworks, Øvre verket, Villa Lunde, Lindheim, local farmers and producers.
We think festivals are the best way for communication between two parties. Producers/entrepreneurs have possibility to meet their customers face to face and show what they do and how they do, update them and increase product/service awareness among them. In addition to this, the companies can gain new customers and penetrate to new markets.
For consumers, let’s say, for those who will spend their free time on our festival, will be the best option to communicate to the producers directly. They will have possibility to get to know to the new products/services and trends that are on market, they can purchase desired product/service at a more reasonable price and simply enjoy the event, because the festival will not only be “revenue based”. There will happen many other interesting things besides that.
Target group
Demographic segmentation would be the best fit for our festival. Our main target groups are local and regional tourists. According to the Dyrsku’n experience, there have been some tourists from Sweden, Denmark and Lithuania. What we want to say is that our segment is local tourists, but it does not exclude tourists from outside Norway. Any kind of traveler or interested person can come and enjoy the festival.
Moreover, in addition to the traditional segmentation, we think of creating a family-friendly festival. What we mean by that? As we mentioned before, it is not only the “commercial based” festival. The mentioned festival is based on different activities where both singles and married couples with children will have chance to experience something new, interesting and spend a fantastic time together.
National and International Trends
The following trends can characterize our festival: Farmers market, booths, exhibitions, local heritage/cultural heritage.
Farmer’s market – is becoming more and more popular among visitors. At farmers’ market, local farmers, growers and other food producers or vendors come together to sell their products directly to the public. Farmers market offers small farmers the chance to market their produce, incubate their businesses, and supplement their income. However, farmers’ markets are also helping to create robust local economies and more vibrant communities, bringing buyers to long-neglected downtown areas and other traditional retail centers.
Booths – seems like a great place to go, if you want to taste some of the region’s best.
Exhibitions – are a powerful marketing tool that allow to our participants to promote their products/services to a group that may have little or no knowledge of their businesses.
Local heritage / cultural heritage – plays the most important role, because it is the best way to experience local and cultural heritage in the region, get to know new information about the customs and better acquainted with them.
How could VR/AR be integrated in the idea?
VR/AR can be used by the different consumers in order to show to the visitors the process of producing, working environment and so on. It is the best way as well to show different attractions and cultural buildings in a virtual way. Visitors can get possibility to see how the particular building was looking couple of years ago. By using VR/AR we can improve customer engagement, provide a personalized experience and improve their satisfaction.
How could the concept/idea be marketed?
We are thinking of using the following sources: social media, local papers, brochures.
Social media – is the most popular and fastest source of information nowadays in Norway. At the top in the list is Facebook then following YouTube, Instagram, Twitter, LinkedIn and so on. Therefore, the main focus will be on Facebook, but we are planning to use all the social medias, because they are free and fast to deliver the message to the target group and easy to use.
Local papers – despite of the popularity of the social media, newspapers are still popular in Norway. So, it would be better for us to reach our target market both through newspapers (papiraviser) and online newspaper (nettaviser). Aftenposten and VG are the most popular according to MedieNorge. For that reason, we are thinking of using mentioned two newspapers and TA, Varden and VTB.
Brochures – are budget – friendly tools for marketing that can reach the audience in many ways. It works as a real marketing ad imparting credibility regarding the company and highlighting its various aspects. No one can deny the importance of digital marketing, but brochures still play an important role in marketing. Many surveys show that 7 out of 10 tourists, as well as visitors, tend to pick up brochures, 95% visitors that obtain brochures become aware of a business/event and 80% of people consider visiting the business/event they saw in brochures. These stats clearly show that brochures are nothing less than a novelty in today’s paperless world.
Skrevet av: Tommy Gao Kverndal, Seselja Lydvo, Eilen Flathus Slaaen, Hilde-Kristine Lundestad, Petter Mjanger Kvidbergskår. Destination development gruppe 8, høst 2019, Universitetet i Sørøst-Norge avd. Bø.
Craft Hotel
We want not just to make something brand new, something separate from all the other initiatives in Nome. Since KRAFT/CUPIDO is all about collaborating, we wanted to merge all of Nome in to something. Nome has few places where you can spend the night as a tourist, thus we came up with the idea: A small boutique hotel that comprises 8-15 rooms, each with individual concepts/themes.
The themes in the hotel rooms will be inspired by the different initiatives around in the municipality: Ulefos Jernværk, Norsjø Golfpark, Øvre Verket, paintings by Elisabeth from Villa Lunde, volcano, Ulefos Hovedgaard, Romnes Medieval Church. Our aim is to make people want to explore Nome even further than they planned.
Mette Sanden who runs the museum Øvre Verket in Ulefos pointed out in her presentation that they are missing accommodation in Ulefos, which makes it a challenge for tourists to come and visit. As stated by Heidi Elise Kvale who is the head of the cultural department in Nome, most of the housing options in Nome are caravan parks or camping sites. By building or making a hotel the tourist will stay and visit more attractions and sites in Nome.
The name
Why did we choose to call it ‘Craft Hotel’? We were inspired firstly by the KRAFT/CUPIDO Project, then we realised that the word in English also related to our idea – art: ironworks, paintings, the church, etc. Power, art, and competence is what we are all about.
Trends
“[There is an] Increasing regional focus to tourism and travel.” – Alastair M. Morrison.
Nome has great potential when it comes to tourism, but only one bed-accomodation offer. To be able to compete with Bø and other cultural heritage destinations Nome needs more beds.
One of the reasons we chose this idea for the KRAFT/CUPIDO project is due to these days’ social and cultural trend of getting an authentic cultural experience. Tourists have a craving of experience and not just a bed for the night, thus the themed boutique hotel. We see that there is a huge trend in ecotourism and sustainable tourism in general, hence the collaboration with local stakeholders. Our idea of utilizing VR in collaboration with other initiatives in the local area (Nome), which we will come back to later, supports the technological trend within tourism.
There are
plenty of ‘tourism market’-trends we could play with connected with our
concept: greater concern with environmental sustainability, and short-break
travel are some of them. As mentioned, the goal is for people to stay two or
more nights and not just a drive through.
Stakeholders
The collaboration comprises both making the VR-experience/videos, and the making of each hotel room. The stakeholders will join in on the planning and decorating of each their room, contributing with pictures, art work, and other decorations. The idea is to have small apartment-like rooms spread around Nome. It will be a multi-located hotel where the stakeholders could help cooperating the rooms. As mentioned, the rooms will have individual themes inspired by the stakeholders, so for example the room Øvre Verket would cooperate will be inspired by decorations sold in the shop and probably end up with a “old Norwegian farm/home”- feel to it. One main office will cover the marketing, accounting, and such; all the stakeholders will share the profits of the hotel to be able to invest in their own businesses, and to develop Nome. In the main office there would be space for VR-equipment.
Integrating VR
Foto: Kim M. Olsen
Since VR is a huge trend nowadays, we wanted to integrate it in to the hotel. Craft Hotel is all about collaborations, thus, we want to work with some of the mentioned stakeholder to make VR-experiences from different attractions in Nome. The plan is to have a room in the main office on the city centre of Ulefoss where we place the VR-experience. We would collaborate with the stakeholders in making VR-movies like:
Norsjø Golfpark: Play golf
Volcano: Walk around the volcano like it was many years
ago
Ulefos Jernværk: Experience how the factory was back in
time
M/S Victoria: How it was in the early 1900s, through the locks
Local
identity and sustainability
We want to
work with local businesses, to create the rooms in the hotel, as a part of
keeping the local identity and accentuate what Nome has to offer. This way each
room will have its own theme, with elements that represents each business as in
what they are. The businesses work with the hotel on creating a room that
represents the business in what they do and what they stand for. E.g. in a room
inspired by Ulefos Jernværk could be one of their beautiful antique ovens as a
source of heat or just as a decoration. It will show some of the history and
legacy of Ulefoss and Nome.
We will work on recycling on all
levels, increase the opportunities for recycling and teach employees to think
eco-friendly as well as buying recyclable products for the hotel, and cutting
the use of unnecessary plastic products. There is a potential of becoming
ecotourism certified or another kind of sustainable label.
Marketing
The concept ‘Craft Hotel’ is probably most suited for people aged 50 and up. Our segment is people with a deeper cultural and historical interest, and technological knowledge. We want to focus on the national marked at first, then move slowly out and abroad.
Craft Hotel is a major collaboration
with several stakeholders involved. Our focus is on local history and
supporting the local community. With the inspiration from all the arts and
craft in the area, the idea of a boutique hotel started to form. People need to
stay in Nome and not just drive through, they need to experience all the beautiful
culture, history and legacy Nome has to offer. We want to make that happen with
Craft Hotel.
Skrevet av: Marlies De Vooght, Eimund Eknes, Karl-Oskar Grimstad, Karina Gustavsen og Meloni de Zilva, Destination development gruppe 5, høst 2019, Universitetet i Sørøst-Norge avd. Bø.
Park Nome
Park Nome will be an adventure park in Nome where you can enjoy indoor skydiving with a VR experience simulating a jump from the skies above Nome.
For us, the DNA of Nome is its natural surroundings and wilderness. They have the Telemark Canal, amazing lakes, beautiful forests and much more. We want to put nature in the spotlights by creating an adventure park where people can challenge themselves while being outside and enjoy the fresh air. The idea is not to have one big attraction such as for example Bø Sommarland, but rather many smaller activities run by independent companies, all connected to the concept of Park Nome.
Bilde hentet fra pixabay.com
There is no
doubt Nome is unable to fund a large project like this, which is the reason our
plan is based on attracting local and national companies to Nome. We are focusing
on the VR experience with indoor skydiving, but the goal is to work together
with many stakeholders and make Nome an attractive destination that attracts
new stakeholders like restaurants, hotels/hostels and other activity providers.
We do not only want to focus on creating a park for tourists but also attract
locals from the nearby regions and make Nome a more attractive place to both
settle down and with opportunities within tourism based business.
In the beginning of the project, the main question we asked ourselves was: ‘What can we create to attract more young people to Nome?’ We started thinking about things we like as young adventurous people and we also looked for trends in the Norwegian tourism sector. We did some research and ended up with extreme adventure, solo-travelling, sustainability, customer centricity etc. but we also wanted to include VR in our new product.
We mixed everything together and started brainstorming with the ideas we already had and so we came up with the idea of indoor skydiving with VR. It is something we would all like to do and we are convinced that people would love to experience this. They can enjoy a unique experience in the beautiful environment without causing harm to it. Indoor skydiving is also less time consuming, excessive, costly and dangerous which will encourage more people to try it. Skydiving with VR does not exist in Norway today and will give the visitors a green experience of skydiving. In addition to the indoor skydiving, we will lay the foundation for a local skydiving club, where the airstrip and local plane community can create a business.
Our target
group is the following:
Young adventurous people who are willing to
challenge themselves.
Sportive people who love nature and being outside.
People who travel alone or in group and who are
ready to enjoy a special experience in Norway.
Adrenaline
junkies will definitely find what they are looking for at our Park, but also
less sportive people are welcome at Park Nome to have a new, challenging
experience.
Our main idea is creating a meeting point in Ulefoss that will be the “Park Nome visitor center”. We were thinking that this centre would contain our main attraction which is the indoor skydiving with the possibility of using VR. There are also lots of opportunities for other stakeholders to cooperate and become a part of the project. People can get information about Nome and different activities that Park Nome, and Nome has to offer inside this centre.
Bilde hentet fra pixabay.com
Our main
stakeholders are the local stores where tourists can stop by, the local
restaurants, the transportation companies etc but as mentioned earlier we also
focus on potential stakeholders like ho(s)tels, B&B’s, new restaurants,
activities providers etc.
Luckily, we can use the available resources like the bus stops to bring people to Park Nome. We will also use the hiking and bicycle trails so people can combine all of the activities and the existing infrastructure for the local inhabitants.
We want to work together with the local inhabitants, they know the region and they can share their knowledge with the tourists and give them a unique experience. To expand our park and make our vision possible on a limited budget we want to work together with other companies in the tourism industry like Norsjø Cabelpark, the canoe rental company etc, the bungee jump company in Rjukan. We want to make Nome (and Bø) municipality a region that is known for its adventurous and challenging experiences.
As we want to attract young people we want to use social media as a marketing instrument. We want to share our customers experiences on our social media channels like Youtube, Instagram and Facebook. We will also be working with influencers from our target groups.
Park Nome is
located really close to University of South-Eastern Norway, campus Bø. We want
to give a student discount to the students so they can spend their free time at
Park Nome with their friends. We also hope that Visit Norway, Visit Telemark
and Visit Bø will pick up our concept and share it with their visitors.
To sum it up: Park Nome will be a network of activities connected by hiking and bicycle trails, roads and the Telemark canal. We will give new life to existing stakeholders as well as attracting new businesses. We will give the locals a region full of activities and opportunities, and encourage people to settle down. And last but not least: we will make Nome municipality the center of extreme and outdoor activities on the east coast of Norway.
Destination development gruppe 3. Foto: Elisabeth K. Brodal.
Skrevet av: Kristina Bore, Christina Berstad, Maria Barcons, Espen Stensrud, Elisabeth K. Brodal. Destination development gruppe 3, høst 2019, Universitetet i Sørøst-Norge avd. Bø.
Nature Trend Days
Our concept to the CUPIDO project is to make a program that represents Ulefoss in a summer festival called Telemarksveka. The festival is a one week festival in cooperation with TV2, with small and bigger events all around in Telemark. As we did some research, we noticed that Ulefoss is not really represented in this festival. Nome is partly represented, with Kanalrennet in Lunde. We want to represent Ulefoss in the best way to attract national tourists and also draw some attention to the fact that people could move there.
TelemarksVeka is already a concept, the main idea around TelemarksVeka is to promote different places in Telemark, and to get more tourists to visit Telemark, to create an interest for Telemark for people who does not live here. They make events in Bø, Lunde, Notodden and shows the places from their best sides. They are using TV2 to send it on tv, to get TV2 included they have been using celebrities so people will have a good reason to look at the show at TV, and attend the event.
After some research, we found out that Ulefoss is not included at TelemarksVeka at all, so our idea is to make an event for Ulefoss, called Nature Trend Days! We thought to include/represent Ulefoss in Telemarksveka would be a great opportunity to show TV watchers what the destination has to offer. Also prove that Ulefoss has something to be proud of, and it has potential to be an amazing tourist destination after all. In our program for TelemarksVeka we want to include both cultural and nature components and make the event in a modern way.
Øvre Verket. Foto: Maren Sandbakk
To attract the television and more people we want to use famous Team Ingebrigtsen. To show people the beautiful nature Nome has to offer, we will arrange a hike with Team Ingebrigtsen. Here people can sign up, and walk the beautiful Skarravegen, from Ulefoss to Vrangfoss. On the walk you pass Ulefoss Hovedgaard with its beautiful park and museum with old horse vehicles. You pass Eidsfoss sluice by going over the steam gates and end up at Vrangfoss sluice, which with is five locks is the canal’s largest and most impressive building. We also want to use Jenny Skavlan to have a fashion show. This will be in cooperation with the clothing stores Cigill in Ulefoss and Victoria & Henrik in Lunde. There will be shown clothes from their stores, but locals will also have the opportunity to donate clothes they don’t use anymore, and other people can buy them after. This is a activity supporting the huge trend we have now in sustainability and also hence the name.
To illustrate the heritage and the local culture of Ulefoss, and show it so people will explore it and feel it, we would like to use AR in cooperation with MS Victoria. The visitors will be able to see how Ulefoss looked 100-200 years ago, with the iron factory and they will see how they lived that long ago. We will illustrate the old houses, and also with someone telling the story of Ulefoss so it will be put into context. This is something that could be a permanent activity in Ulefoss in cooperation with Telemarkskanalen.
MS Victoria. Foto: Maren Sandbakk
To complete the event, we need the entire
local community to collaborate. And we need available resources as Søve High
School, MS Victoria, Nome Municipality, Telemarkskanalen, Øvre Verket and
TelemarksVeka. We need this resources to promote the local identity, so we can
show Ulefoss from their best site, and include every small detail.
As stakeholders we want to use local firms, to invest and to participate in the project. Local companies should have something to offer to the visitors and tourists, they should prepare offers, sales, free entrance. We want the whole town to gain something on this project over time.
Our target group would mainly be families, but of course we want to reach out to everyone. This will mostly be people from the cities/towns nearby such as Seljord, Notodden, Bø etc. The arrangement will be mostly fitted for families, which they can participate in.
Compared to earlier years, there is now a greater desire for authentic cultural experiences where the tourists wants to experience something different. This is something we are trying to offer the tourists visiting Ulefoss/Nome/Telemark.. This goes under the trend social and cultural. There is also a significant increase in the use of every sort of technology. That is why we want to adapt the AR with the app, as everyone always has their phone with them now. Our use of Team Ingebrigtsen would also go under this category, as they are huge in social media, and will give us even greater expansion.
We want to arrange the activities so that it
is as sustainable as possible, as that is a huge tourism trend now. For example
we want to attract a market that isn’t too dependent on too much travel,
therefore appeal to the people in Bø, Sauherad, Skien etc. Also arrange it so
that people get the best experience possible because that is what people
expect, especially when it comes to customer service etc.
We also want to make Nome more competitive as
a destination, we feel like they aren’t doing enough to raise the tourism
market within the destination. There is a increasing trend when it comes to
tourism, people are traveling more than ever and they want to experience
something different, this is something we had in the back of our heads when
developing our idea.
We decided to implement artificial reality
while MS Victoria is taking place, visitors/tourists will be allowed to see how
was Ulefoss village 200 years ago and its heritage from the river coast. They
would only need to download the AR application on their mobile phone, for the
ones who can not download it we would provide them tablets so that everybody
could enjoy the experience.
First of all through Telemarksveka. This is marketed through TV, and also a lot on Facebook with different events that people can engage in. We would also use the popular platforms such as Instagram and Facebook. To reach out to our audience we would choose platform depending on which they use the most and where it’s easiest to reach them. To attract both locals and people from the bigger cities we want to focus the marketing on local experience and support. We know that the marketing true celebrities profiles gives a extreme range, they have a lot of followers both young and adults, so we are hoping that the celebrities who will take a part of the event, will promote it on their own social channel. We will also ask to use the social channels of Visit Bø, and local newspapers. (TA, Bø blad, Kanalen).
We strongly believe that this will bring
more attention to Nome as a destination. Because of the use of nature, AR and
celebrities it will hopefully reach out to a lot of people, and highlight some
of the attractions Nome has to offer.
Skrevet av: Paula Sánchez, Caroline Andersen, Mariken Andersen, Stian Andersen og Mohamad Abdul-Rahman Aziz. Destination development gruppe 2, høst 2019, Universitetet i Sørøst-Norge avd. Bø.
Ironworks Experience
Introduction
For this work, we chose to focus on Ulefoss’ industrial history. Their industrial history is relevant for Norway as it is one of the oldest industrial operations in the country. More specifically we are going to use the ironworks as a museum where visitors could buy tickets to either explore the museum by themselves or sign up for an organized tour. We are going to include other aspects to this tour to make it a unique experience.
How it came about
During the brainstorming phase of this project, we had a couple of ideas, with one that stood out: the Ulefoss and Lunde Town Festival. This festival was going to span over a weekend, and we had planned many activities so that everyone who visit would have something to do.
We were set on this idea, until we were told, by our lecturer, to cut down on the activities, the target groups, and drop the activities in Lunde, and instead just focus on our AR aspect of the festival, and thus was our lecturers idea born, The Ironworks Experience.
Local identity and DNA
So for this idea, we have as the main focus to showcase Nome’s history and culture. We will have a historical tour, that will showcase the beginnings of the industrial manufacturing. In addition to that, we will showcase the culture of the area by introducing the visitors to local produced food, and having a paintings gallery showcase by Elisabeth De Lunde at Ulefoss ironwork, and maybe have her husband, Jakob Zethner perform a little opera concert in an empty area in the ironworks.
Available resources
To make our event into reality we are depending on some available resources around in Nome. The municipality will also help us with funding and organize different stands and where we can have them. The farmers will help us provide with local products that a catering company from Notodden called «Det lille extra» will use to serve people food.
Unavailable
resources
For the
unavailable resources, we have concluded that we only need the help of an
external company related to IT, to carry out the explanation of these virtual
reality activities. And also to help and monitor that the activity is carried
out devoutly.
To get
financial help for the ironwork’s experience, we had thought about promoting
some local businesses, making a raffle, maybe the municipality of Nome can help
or cultural organizations want to participate in the festival.
Target
groups
At our festival, we are gonna be focusing on the Norwegian people (people from other countries are welcomed as well), locals and others. We will be focusing on families that could be interested in the industrial history of Norway in a new modern method, AR. In addition to focusing on students (Organized school trips), we thought it would be interesting for schools if they organized student trips to Nome, so they could visit our one-day ironwork experience day. The students will then learn and check out AR, and also learn more about the history of Nome (ironworks).
Stakeholders
We have also been in contact with different stakeholders that will help us with activities and products at the festival. The famous Topaz shoes will be present in the festival and the organization will help us with prizes and stands. The famous artist Elisabeth De Lunde and her husband Jakob Zethner will have a gallery of paintings and an opera performance. This is a very exclusive for this event and we hope this will engage people. The local paper Kanalen will help with marketing and make people be aware of the festival. We will also have Topaz present their different models of shoes and sponsor us with prizes for the people who are coming.
Trends
Trends that
we are focusing most on are sustainability, history, environmentally friendly
impact and the use of modern technology.
By providing the catering company with local products from the farmers to cook for the visitors, we would have managed to support the locals, and we will not have to think about transport of all the ingredients and products, which is environmentally friendly. In addition to that, by having our entire program happening in the ironworks, no fuel would need to be used to move the visitors around. This will also in turn immerse the visitors more into the historic aspect of the tour.
And finally
by using new technology, we manage to add a sense of immersion and making the
entire experience more interesting and unique to the ironworks.
Marketing
We will be focusing on having an good communication plan with the participants, from the beginning to the end. We are gonna be using social media to market our Ironworks experience day, as well as Facebook, Instagram, Twitter. At Facebook we could create an own event for the festival. We will also be creating an own webpage for the day. Since we are trying to attract different target groups, we might have to use other ways than the internet, like newspapers, posters, send out information in posts, emails, and radio would also be an option. This is because not everyone might be updated on social media and we want to reach out to as many people as we can. That’s why we have to use different kinds of marketing.
AR(augmented reality)
We intend to use AR for two main reasons, first is how user friendly this technology is, and secondly how widely available this technology is, and could fit into anyone’s smart phone. The combination of these two factors, make this idea easily implementable. If the municipality invests some money into this technology, we could hire some mobile app developers to make an app that can play a part in our historical tour. As the visitors enter the iron works in Ulefoss, we could have QR scan code posters for the app hanging around in the lobby or hall where the tour starts. This will of course require the installation of a free WIFI-signal, so the visitors have the opportunity to download the app. As the tour starts, we can have specific parts of the tours to be interactive with our app.
These parts or areas of the tour could be machinery, hallways or other areas where some sort of activity was present when the factory was working, and when the visitors would point their phone cameras on them, a visual presentation of the scene would appear on their phone screens in real time. For example, if we pick a hallway where workers used to go through to get to their work, the visitors would point their phone cameras on this hallway, and on the screen, they would see the hallway projected from their camera, and on top of that, an animation of workers from that era would be walking through the hallway. This could be done across parts of the museum that the tour organizers would recognize as important.
Rundt 360 personer deltok i Kanalrennet i Lunde i juni 2019. Foto: Maren Sandbakk
360 personer deltok i Kanalrennet i Lunde i 2019. Nå jobber IL Skade og KRAFT-prosjektet for å finne plass til enda flere deltakere og gjøre Nome til en treningsdestinasjon.
Etter et initiativ fra KRAFT-prosjektet i Nome kommune har Terje Mognes, leder i Kanalrennet-komiteen, Peter van Heerebeek ved Lunde Vandrerhjem og Erling Skoe ved Telemark Kanalcamping funnet fram til flere overnattingsmuligheter i Nome. Dette åpner for at enda flere kan delta i det populære Kanalrennet og Kanalrennet Junior.
– Vi har funnet 30 ekstra senger som vi ikke har visst om, fordelt på fire forskjellige steder, forteller Peter van Heerebeek ved Lunde Vandrerhjem, som skal håndtere den ekstra utleien nå som påmeldingen til rennet har startet.
I tillegg er det muligheter for å overnatte med bobil, campingvogn eller telt på Telemark Kanalcamping, eller leie å telt for de som ikke har eget.
Erling Skoe (f.v.) ved Telemark Kanalcamping, Peter van Heerebeek ved Lunde Vandrerhjem og Terje Mognes, leder i Kanalrennet-komiteen, samarbeider med KRAFT om å øke kapasiteten på Kanalrennet. Foto: Mikkel Helweg
Under
Telemarksveka myldrer det av rulleskiløpere i alle aldre som deltar i
Kanalrennet og Kanalrennet Junior. Både Team Telemark, det norske landslaget og
flere langløpslag har lagt treningssamlinger til Lunde og deltatt i Kanalrennet
i etterkant. Men Mognes ønsker å løfte fram Nome som en destinasjon for
treningssamlinger for lag ellers i året også.
– Det er et fantastisk terreng for rulleski- og barmarkstrening, det er rulleskiløype på strekningen Bø-Lunde, og ellers er det traseer og veier med lite trafikk. Her er det gode muligheter for alt fra små barn til eliten, forteller Mognes.
Mognes håper at
å tiltrekke seg flere lag vil komme lokalsamfunnet til gode. Nome kommune er en
attraktiv sommerdestinasjon, og har lang barmarkssesong. Det støttes av van
Heerebeek fra Lunde Vandrerhjem og Erling Skoe, som driver Telemark
Kanalcamping. På den måten kan overnattings- og spisestedene i kommunen også
nyte godt av satsingen til IL Skade.
– Hele nærområdet vil dra nytte av det. Det betyr omsetning og besøk i bygda for både overnatting og restauranter, avslutter Mognes.
Bak fra venstre: Joraand Stavåsen fra Rett Profilering og Marit Svalastog, prosjektleder i KRAFT. Foran: Daglig leder på Øvre Verket Mette Sanden (t.v.) og trainee i KRAFT-prosjektet Maren Sandbakk. Begge foto: Gunnar Sanden
En viktig del av KRAFT-prosjektet er det vi kaller «the DNA of a region», eller «områdets DNA. Det betyr at når vi skal bidra til utviklingen av nye produkter eller konsepter, vil vi basere det på det som er spesielt for og uttrykker identiteten til akkurat dette området. Og hva er vel mer ikonisk for Ulefoss enn – kumlokket?
I samarbeid med Øvre Verket og Rett Profilering har KRAFT har bidratt til en helt ny kleskolleksjon basert på en av Ulefoss’ viktigste identitetsmarkører, nemlig jernverket, som har vært i drift siden 1657. Line Brekke Rasmussen ved Ulefoss Jernværk har levert designet, og daglig leder ved Øvre Verket, Mette Sanden, og Joraand Stavåsen ved Rett Profilering på Ulefoss har sammen med KRAFT funnet fram til ulike modeller, farger og størrelser.
Kumlokkene fra Ulefoss er å finne over hele verden.
Hettegensere- og jakker, longsleeves, luer og nett i alle farger og av høy kvalitet er klare i gavebutikken på Øvre Verket, i akkurat passe tid til julemarked og julegavehandel!
Det hele startet som en spøk i et ombygd vedskjul i Lunde, men ryktene om verdens minste kulturhus har spredd seg i musikerkretser. På bare ett år har Horg kulturhus fått en solid fanbase, og flere artister kontakter Helge Strand for å få spille i det intime og spesielle lokalet. – Jeg liker å få ting til å skje, sier han.
Etter offisiell åpning med kunstutstiling 6. oktober i fjor, har Tove Bøygard, Stig Ulv, Caroline Bonnet, Randi Tytingvåg Trio og Enok Amrani spilt på Horg kulturhus. I tillegg har Teater Fabel spilt forestillingene Voluspa’ og Mester Jakel.
– Jeg har alltid gått mye på konserter. Vi bodde 20 år i Bergen, og da var det konsert nesten hver eneste helg. Så når du kommer hit, da savner du det. Da måtte jeg skape det selv, da, forteller Strand om hvordan Horg kulturhus ble til. Ordet «horg» er en norrønt ord for et samlingssted. Navnevalget springer ut fra ønsket om å skape en møteplass for folk i Lunde. – Det er et behov for at folk kommer ut og treffer hverandre. Jeg tror dette stedet er med på å fylle dette behovet, sier han.
Konseptet er kultur- og musikkformidling, gjerne på norsk, framført i et lite og intimt rom. Med plass til bare 20 gjester blir det spesielle, nære og intense musikkopplevelser. – Jeg sitter her og smiler for meg selv hver gang det er konsert. Det har vært skikkelig feel good-stemning på alle konsertene fram til nå. Folk som går mye på konsert sier faktisk at det er det største de noensinne har opplevd. Å få den tilbakemeldingen fra folk som har vært på kanskje 300 konserter i sitt liv, og så sier de at dette her er det beste!!! stråler Helge Strand.
Skjermdump fra Instagram
I tillegg til å skape egne konsertopplevelser, er Strand opptatt av å støtte opp om andre kulturaktører. Derfor har han startet tradisjonen «Horg drar på bortekamp», hvor han og gjester fra Horg kulturhus reiser og ser artistene som har spilt i Lunde på andre konsertsteder.
Målet for neste år er seks nye konserter. De to første artistene er allerede offentliggjort; i mai 2020 spiller Tom Roger Aadland og Ottar Kåsa hver sin konsert på Horg. – Jeg får veldig mange positive tilbakemeldinger fra folk i bygda som synes det er kult at det skjer noe og at det er litt annerledes. For det finnes ikke så mange sånne steder rundt omkring, sier Strand.
Kulturhussjef Helge Strand avslører første artist for konsertåret 2020. Foto: Privat
«Eg er så innihampen heldig!!!!! I går spelte eg i sjelfulle og heilt spesielle Horg kulturhus i Lunde. Det huset er som å gå inn i eit trolsk og stemningsfylt viking-eventyr, med kulturhussjefane Helge Strand og Berit Reknes som tek i mot deg med åpne armar og varme kjaka, tusen takk for alt de gjer for folk og kultur! Og det finaste publikum, med hjartene utanpå jakka.»
