Destination development

Destination development – Nome Cultural Festival

Gruppe 11. Foto: Privat

Skrevet av: Marjolein Schram, Jasmin Saleh, Aryan Sarvarsen og Avto Saginadze. Destination development gruppe 11, høst 2019, Universitetet i Sørøst-Norge avd. Bø.

Nome Cultural Festival

Name of concept/idea

We’ve decided to call it something easy, such as “Nome’s kul festival” – we find it describes the festival in good way, by also setting the “cultural” aspect in focus also eventually lure in tourists with cultural preferences or with a cultural experience in mind. We’re thinking that the location should be around Lunde, but some parts of the festival will also be part of Ulefoss. 

The concept/idea

The concept is an inspiration of the Skalldyrfestivalen in Mandal. We’re thinking of a traditional festival that holds the cultural heritage as the core. We want to put the locals, and their heritage, experiences and cultures as a core factor – we’re thinking of a constantly evolving festival where locals and others outside Nome meet up and experience the festival together. We want to engage conversations, we want them to talk TO EACHOTHER not AT EACHOTHER, it’s something many people don’t do anymore. To connect and converse. 

How it relates to local identity, cultural heritage and “the DNA of the region”

Local identity is a vital component in the urban development and acts as an important aspect to the quality of the festival. Identities are formed by the various elements from the region, it creates a bond between the surrounding environments, and other local cities, and its citizens. A farmer’s market could be a fine example. The locals have inherited skills, when it comes to craftmanship, booths that will present these “products” – examples could be… honey, pastries, local commodities, local grown vegetables and so on. Local farmers would be a part of this idea to bring their “DNA of the region” to the festival. 

Available resources in Nome that supports the concept/idea

Øvre Verket. Foto: Maren Sandbakk

We want to eventually set up booths, or some small sized markets in Lunde – also maybe some booths around the Telemark Canal – the restaurant there is already attracting customers, so with booths up there would increase even more visitors.  Øvre Verket is a collection of protected worker housing from the 1850s, linked to Ulefos Jernværk. Øvre Verket offers restaurant, exhibitions, galleries/workshops, an antique shop and a gift shop. An exhibition is also an idea we’ve looked at, have things out for display – an outside museum if you will, this would be set up at summers or when there is good weather.  


It would be better to name both internal and external stakeholders in order to better understand who they are and effectively work on how to interest them in our project. In our case, internal stakeholders are us, students who are working on the project. Our main goal is to attract as many external stakeholders as possible in order to create a sustain festival and increase its popularity. When it comes to the external stakeholders, we must consider the following questions: What would encourage them to support our project? Should they participate in our festival? What motivates them most of all? According to this it would be the best option to include Nome Kommune (government), USN, the ironworks, Øvre verket, Villa Lunde, Lindheim, local farmers and producers.

We think festivals are the best way for communication between two parties. Producers/entrepreneurs have possibility to meet their customers face to face and show what they do and how they do, update them and increase product/service awareness among them. In addition to this, the companies can gain new customers and penetrate to new markets. 

For consumers, let’s say, for those who will spend their free time on our festival, will be the best option to communicate to the producers directly. They will have possibility to get to know to the new products/services and trends that are on market, they can purchase desired product/service at a more reasonable price and simply enjoy the event, because the festival will not only be “revenue based”. There will happen many other interesting things besides that.

Target group

Demographic segmentation would be the best fit for our festival. Our main target groups are local and regional tourists. According to the Dyrsku’n experience, there have been some tourists from Sweden, Denmark and Lithuania. What we want to say is that our segment is local tourists, but it does not exclude tourists from outside Norway. Any kind of traveler or interested person can come and enjoy the festival.

Moreover, in addition to the traditional segmentation, we think of creating a family-friendly festival. What we mean by that? As we mentioned before, it is not only the “commercial based” festival. The mentioned festival is based on different activities where both singles and married couples with children will have chance to experience something new, interesting and spend a fantastic time together.

National and International Trends

The following trends can characterize our festival: Farmers market, booths, exhibitions, local heritage/cultural heritage.

  • Farmer’s market – is becoming more and more popular among visitors. At farmers’ market, local farmers, growers and other food producers or vendors come together to sell their products directly to the public. Farmers market offers small farmers the chance to market their produce, incubate their businesses, and supplement their income. However, farmers’ markets are also helping to create robust local economies and more vibrant communities, bringing buyers to long-neglected downtown areas and other traditional retail centers.
  • Booths – seems like a great place to go, if you want to taste some of the region’s best.
  • Exhibitions – are a powerful marketing tool that allow to our participants to promote their products/services to a group that may have little or no knowledge of their businesses. 
  • Local heritage / cultural heritage – plays the most important role, because it is the best way to experience local and cultural heritage in the region, get to know new information about the customs and better acquainted with them.

How could VR/AR be integrated in the idea?

VR/AR can be used by the different consumers in order to show to the visitors the process of producing, working environment and so on. It is the best way as well to show different attractions and cultural buildings in a virtual way. Visitors can get possibility to see how the particular building was looking couple of years ago. By using VR/AR we can improve customer engagement, provide a personalized experience and improve their satisfaction.

How could the concept/idea be marketed?

We are thinking of using the following sources: social media, local papers, brochures.

  • Social media – is the most popular and fastest source of information nowadays in Norway. At the top in the list is Facebook then following YouTube, Instagram, Twitter, LinkedIn and so on. Therefore, the main focus will be on Facebook, but we are planning to use all the social medias, because they are free and fast to deliver the message to the target group and easy to use. 
  • Local papers – despite of the popularity of the social media, newspapers are still popular in Norway. So, it would be better for us to reach our target market both through newspapers (papiraviser) and online newspaper (nettaviser). Aftenposten and VG are the most popular according to MedieNorge. For that reason, we are thinking of using mentioned two newspapers and TA, Varden and VTB. 
  • Brochures – are budget – friendly tools for marketing that can reach the audience in many ways. It works as a real marketing ad imparting credibility regarding the company and highlighting its various aspects. No one can deny the importance of digital marketing, but brochures still play an important role in marketing. Many surveys show that 7 out of 10 tourists, as well as visitors, tend to pick up brochures, 95% visitors that obtain brochures become aware of a business/event and 80% of people consider visiting the business/event they saw in brochures. These stats clearly show that brochures are nothing less than a novelty in today’s paperless world.
Destination development

Destination development – Craft Hotel

Gruppe 8. Foto: Privat

Skrevet av: Tommy Gao Kverndal, Seselja Lydvo, Eilen Flathus Slaaen, Hilde-Kristine Lundestad, Petter Mjanger Kvidbergskår. Destination development gruppe 8, høst 2019, Universitetet i Sørøst-Norge avd. Bø.

Craft Hotel

We want not just to make something brand new, something separate from all the other initiatives in Nome. Since KRAFT/CUPIDO is all about collaborating, we wanted to merge all of Nome in to something. Nome has few places where you can spend the night as a tourist, thus we came up with the idea: A small boutique hotel that comprises 8-15 rooms, each with individual concepts/themes.

The themes in the hotel rooms will be inspired by the different initiatives around in the municipality: Ulefos Jernværk, Norsjø Golfpark, Øvre Verket, paintings by Elisabeth from Villa Lunde, volcano, Ulefos Hovedgaard, Romnes Medieval Church. Our aim is to make people want to explore Nome even further than they planned.

Mette Sanden who runs the museum Øvre Verket in Ulefos pointed out in her presentation that they are missing accommodation in Ulefos, which makes it a challenge for tourists to come and visit. As stated by Heidi Elise Kvale who is the head of the cultural department in Nome, most of the housing options in Nome are caravan parks or camping sites. By building or making a hotel the tourist will stay and visit more attractions and sites in Nome.

The name

Why did we choose to call it ‘Craft Hotel’? We were inspired firstly by the KRAFT/CUPIDO Project, then we realised that the word in English also related to our idea – art: ironworks, paintings, the church, etc. Power, art, and competence is what we are all about.


“[There is an] Increasing regional focus to tourism and travel.” – Alastair M. Morrison.

Nome has great potential when it comes to tourism, but only one bed-accomodation offer. To be able to compete with Bø and other cultural heritage destinations Nome needs more beds.

One of the reasons we chose this idea for the KRAFT/CUPIDO project is due to these days’ social and cultural trend of getting an authentic cultural experience. Tourists have a craving of experience and not just a bed for the night, thus the themed boutique hotel. We see that there is a huge trend in ecotourism and sustainable tourism in general, hence the collaboration with local stakeholders. Our idea of utilizing VR in collaboration with other initiatives in the local area (Nome), which we will come back to later, supports the technological trend within tourism.

There are plenty of ‘tourism market’-trends we could play with connected with our concept: greater concern with environmental sustainability, and short-break travel are some of them. As mentioned, the goal is for people to stay two or more nights and not just a drive through.


The collaboration comprises both making the VR-experience/videos, and the making of each hotel room. The stakeholders will join in on the planning and decorating of each their room, contributing with pictures, art work, and other decorations. The idea is to have small apartment-like rooms spread around Nome. It will be a multi-located hotel where the stakeholders could help cooperating the rooms. As mentioned, the rooms will have individual themes inspired by the stakeholders, so for example the room Øvre Verket would cooperate will be inspired by decorations sold in the shop and probably end up with a “old Norwegian farm/home”- feel to it. One main office will cover the marketing, accounting, and such; all the stakeholders will share the profits of the hotel to be able to invest in their own businesses, and to develop Nome. In the main office there would be space for VR-equipment.

Integrating VR

Foto: Kim M. Olsen

Since VR is a huge trend nowadays, we wanted to integrate it in to the hotel. Craft Hotel is all about collaborations, thus, we want to work with some of the mentioned stakeholder to make VR-experiences from different attractions in Nome. The plan is to have a room in the main office on the city centre of Ulefoss where we place the VR-experience. We would collaborate with the stakeholders in making VR-movies like:

  • Norsjø Golfpark:        Play golf
  • Volcano:                     Walk around the volcano like it was many years ago
  • Ulefos Jernværk:        Experience how the factory was back in time
  • M/S Victoria:             How it was in the early 1900s, through the locks

Local identity and sustainability

We want to work with local businesses, to create the rooms in the hotel, as a part of keeping the local identity and accentuate what Nome has to offer. This way each room will have its own theme, with elements that represents each business as in what they are. The businesses work with the hotel on creating a room that represents the business in what they do and what they stand for. E.g. in a room inspired by Ulefos Jernværk could be one of their beautiful antique ovens as a source of heat or just as a decoration. It will show some of the history and legacy of Ulefoss and Nome.

We will work on recycling on all levels, increase the opportunities for recycling and teach employees to think eco-friendly as well as buying recyclable products for the hotel, and cutting the use of unnecessary plastic products. There is a potential of becoming ecotourism certified or another kind of sustainable label.


The concept ‘Craft Hotel’ is probably most suited for people aged 50 and up. Our segment is people with a deeper cultural and historical interest, and technological knowledge. We want to focus on the national marked at first, then move slowly out and abroad.

Craft Hotel is a major collaboration with several stakeholders involved. Our focus is on local history and supporting the local community. With the inspiration from all the arts and craft in the area, the idea of a boutique hotel started to form. People need to stay in Nome and not just drive through, they need to experience all the beautiful culture, history and legacy Nome has to offer. We want to make that happen with Craft Hotel.

Destination development

Destination development – Glamping Nome

Foto: Martin Robles, unsplash.com

Skrevet av: Pwe Klu Moo Heing, Irmelin Gjærum Holmberg, Ida Dragnes Hustad, Nathalie Johansen og Kevin Duke Diga Sidro. Destination development gruppe 6, høst 2019, Universitetet i Sørøst-Norge avd. Bø.

Glamping Nome

The invention of a concept and its evolvement

Our concept is based on the need for accommodation in Nome. After the presentation we were presented with, we found out that an accommodation offer is strongly desired and that there is a need for this in Nome. During the brainstorming phase, it was always important to us that this concept could attract new customers and not just the already existing customers. It was also important that this concept was something that was available and just as relevant in winter as in summer. Our first idea was to build small cabins of glass placed in the top of trees that could blend in with nature, but after some feedback from the lecturer we realized that this concept was a little too ambitious. Then we chose to narrow the idea, but still focus on meeting the need for a place to stay the night.

Our concept now consists of creating a collaboration between current companies in Nome and an already established glamping company. Here, there are opportunities for the already existing companies to work together and with Glamping Norway to raise awareness about Nome and attract guests. So, our concept is to be able to set up Glamping tents around Nome where it should be possible to set them up.

Local identity, cultural heritage and the DNA of the region

Topaz arctic shoe is part of Nome’s culture, so maybe it would be nice to have a small shop next to the “Glamping Nome” or right beside the reception. With the Topaz artic shoes shop next to “Glamping Nome” would be a great thing to the tourists. The tourists can buy “Topaz artic shoes” from the store and bring it to their home as a memory from Nome or they can rent it while they are in “Glamping Nome”. Topaz artic shoes shop does not need to work alone. Maybe they can work together with other local companies too. 

The Telemark Canal can be a useful thing for the tourists. We can use the Telemark Canal to bring the tourists to “Glamping Nome”. If there is no chance for the Telemark Canal to bring the tourists to “Glamping Nome”, maybe it would be great if theTelemark Canal can bring the tourists to the nearest stop next to “Glamping Nome”.

Nome has a very beautiful nature. While the Tourists are here at “Glamping Nome”, they can go on hiking, fishing, bicycling, canoe or kayak in Nome.

Stakeholders in destination management

First and foremost, what are stakeholders in the destination development setting?

“Stakeholders are groups and individuals who have a direct or indirect interest in the management of a destination for tourism.” (Morrison, 2019, p. 24-25)

According to Alistair Morrison’s book we divide the stakeholders into five main groups. These five main groups are tourists, tourism-sector organizations, community, environment and government.

In the tourist group:

  • Leisure or pleasure
  • Business
    • Topaz – Arctic Shoes
  • Visiting friends and relative
  • Other

In the tourism-sector organizations group:

  • Destination Management Organizations (DMOs)
    • Visit Norway
    • Visit Telemark
  • Hospitality
  • Attractions
  • Transport
  • Travel trade
  • Media
  • Employee Organizations

In the community group:

  • Community organizations
  • Resident associations
  • Øvre Verket
  • Business associations
    • Glamping Norway
    • Ulefoss Ironworks
  • Special panels or task forces
  • Others

In the environment group:

  • Non-governmental organizations (NGOs)
  • Conservation societies
  • Environmental agencies
  • Others

In the government group:

  • National
  • Regional
  • State or provincial
    • The municipality board
  • Local
  • Other agencies

Constant communication with these groups is needed to form strategic decisions about tourism.

Target groups within tourism and national to international trends supporting the idea

Since Nome holds a lot of cultural heritage that would appeal to the older generations mostly, we would want to focus on attracting young adults and families to our glamping sites. By doing so Nome will increase the number of visitors, and further increasing its popularity. Telemark is filled with beautiful landmarks surrounded by breath-taking landscapes, and Nome is no exception. This will undoubtedly attract people with an interest in nature, and with our sustainable glamping experience we would also support people who are passionate about the environment.

By providing different glamping sites near the Telemark Canals different stops, we would be able to accommodate more people, where they can choose for themselves which glamping site they would like to book. With different options for different price ranges, we would be able to appeal to people with various financial backgrounds. We would have some exclusive tents for those who wants the most glamorous experience possible. We would also provide more affordable options in different sizes, for people who would like to visit without having to pay for the extra extravagance.

When it comes to supporting national- and international trends, we believe that glamping has become popular for a reason. People want to experience nature, and the feeling of camping, without losing the comfort of a “home”.  In addition to this, glamping is also a sustainable option of accommodation. The fact that the focus on the environment’s wellbeing has skyrocketed lately, makes glamping a viable option for those that cares for the environment.

Destination development

Destination development – Catch, Cook & Consume

Gruppe 4: Nanthawat Butsri og Maxime Charlois. Foto: Privat

Skrevet av: Nanthawat Butsri og Maxime Charlois, Destination development gruppe 4, høst 2019, Universitetet i Sørøst-Norge avd. Bø.

Catch – Cook & Consume

The concept/idea and how we came up with it

Norsjø Lake plays an important role in the DNA of Nome. We came up with the concept/idea by brainstorming on how we can use the Norwegian culture to our advantage for our concept. The first thing we agreed on was, it should be something you can do during free time. We researched on activities you could do in Nome, but there were little to none, which might be the reason why not many people knows about Nome. So we directly thought about fishing for fish like trout in this lake, and we came up with an original concept in order to attract more tourists : Catch – Cook & Consume. Finally, with the excursion day in Nome, we have seen with our own eyes that all (or most of) the needed infrastructures were already there: mainly a harbor and a restaurant. So we decided to keep this idea and try to make it doable.

Relation to local identity, cultural heritage and «the DNA of the region»

What is it that makes Norway so special and why do people visit Norway? We’ve got friends from another countries and when I mention why they want to visit Norway, their answer is first the northern light. Next comes the environment and landscapes.

Our idea is mainly focused on the landscapes and environment of Nome. We want them to see and feel the nature of Nome and Norway. With our idea, this can become a reality. By catching the fish yourself, it shows the culture of Norway. When you think about food in Norway from a foreigner perspective, what is Norway known for? It is fish. With our idea you can fully immerse yourself with the culture of Norway.

Available resources in Nome that support the concept/idea

For our idea to be able to work, we would need fishing boats, fishing rod, a place to have the restaurant and a harbor to park the fishing boats. All of it can be found in Nome. Luckily, we found a perfect spot to have the restaurant and it is right beside the harbor. Unfortunately, there are already a restaurant located there. Possibly, they could work with us and find a solution to be able to help us achieve the Idea. For the fishing boat and fishing rod, the fishing association in Nome would be a possible partner. They could lend us their fishing boats and possibly cooperate with us.

Ulefoss gjestebrygge. Foto: Privat

Which stakeholders are being involved?

This topic is uncertain, because this is potential investors/stakeholders for our idea. We think that our concept can be supported by Nome municipality, because our project is supposed to attract tourists in this area. We also think the university USN is a potential stakeholder because they are a part of CUPIDO project, and their competence on fresh water. The same with Visit Bø, which is the local tourism marketing association and the fishing associations, the same with the restaurant.

Who would be the target groups/tourists that we would want to attract?

We want to attract tourists both inside and outside of Norway. It is a seasonal event and attraction, and most of the international tourists comes in the summer, which is suitable for our idea. Our target group for this attraction are mainly: families, couples or groups of friends. We mainly focus on groups, because this attraction will be on the expensive side and it will be cheaper for each individual. The more customers, the cheaper the cost for each individual.

What national/international trends support the concept/idea?

Our concept will be a sustainable tourist activity and it’s also directly linked to the natural environment of Nome. Why we think our idea is sustainable? First, Norsjø will have fishes in the sea. Second, it is an attraction which is linked with the nature. Within the national/international trends, we have come up with a new Idea, maybe not a new trend. We make the customer do things by himself/herself with the help of professionals. We offer them the satisfaction of catching their own fish and cooking their own meal.

How could VR/AR be integrated in the idea?

We have chosen to not integrate AR/VR in our idea. The reason behind this is because, it is not appropriate for our concept. The reason why is that you cannot feel it, only see it throughout a screen inside the goggles. It is not the same feeling as being there in the exact moment at the same location. It is not worth investing on something that is not important for the concept and the idea.

How could the concept/idea be marketed?

In terms of marketing and communication, there a lot of possible options, such as:

  • Video advertisement: We think that the best way to attract tourists is to have video advertisements which will show the experience of the different steps. The fishing activity, the cooking moment and finally the result. The video will be edited in three parts, each of the parts presents step by step without relation (except with Nome environment). At the end, we show that you can experience that three specific activities in one : the Catch – Cook & Consume concept.
  • Posters: Attractive posters with one photo for each activity and the name of the idea. We can use this posters design and create flyers in the same way. The flyers would be distributed in the different tourism places in Telemark (Hotels, restaurants, museums…)
  • Social media: By creating social media accounts, with a particular hashtag (for example #CC&C) we can post photos/videos about the concept and the experience to improve our visibility.
Destination development

Destination development – Ironworks Experience

Destination development gruppe 2. Foto: Privat

Skrevet av: Paula Sánchez, Caroline Andersen, Mariken Andersen, Stian Andersen og Mohamad Abdul-Rahman Aziz. Destination development gruppe 2, høst 2019, Universitetet i Sørøst-Norge avd. Bø.

Ironworks Experience


For this work, we chose to focus on Ulefoss’ industrial history. Their industrial history is relevant for Norway as it is one of the oldest industrial operations in the country. More specifically we are going to use the ironworks as a museum where visitors could buy tickets to either explore the museum by themselves or sign up for an organized tour. We are going to include other aspects to this tour to make it a unique experience.

How it came about

During the brainstorming phase of this project, we had a couple of ideas, with one that stood out: the Ulefoss and Lunde Town Festival. This festival was going to span over a weekend, and we had planned many activities so that everyone who visit would have something to do.

We were set on this idea, until we were told, by our lecturer, to cut down on the activities, the target groups, and drop the activities in Lunde, and instead just focus on our AR aspect of the festival, and thus was our lecturers idea born, The Ironworks Experience.

Local identity and DNA

So for this idea, we have as the main focus to showcase Nome’s history and culture. We will have a historical tour, that will showcase the beginnings of the industrial manufacturing. In addition to that, we will showcase the culture of the area by introducing the visitors to local produced food, and having a paintings gallery showcase by Elisabeth De Lunde at Ulefoss ironwork, and maybe have her husband, Jakob Zethner perform a little opera concert in an empty area in the ironworks.

Available resources

To make our event into reality we are depending on some available resources around in Nome. The municipality will also help us with funding and organize different stands and where we can have them. The farmers will help us provide with local products that a catering company from Notodden called «Det lille extra» will use to serve people food.

Unavailable resources

For the unavailable resources, we have concluded that we only need the help of an external company related to IT, to carry out the explanation of these virtual reality activities. And also to help and monitor that the activity is carried out devoutly.

To get financial help for the ironwork’s experience, we had thought about promoting some local businesses, making a raffle, maybe the municipality of Nome can help or cultural organizations want to participate in the festival.

Target groups

At our festival, we are gonna be focusing on the Norwegian people (people from other countries are welcomed as well), locals and others. We will be focusing on families that could be interested in the industrial history of Norway in a new modern method, AR. In addition to focusing on students (Organized school trips), we thought it would be interesting for schools if they organized student trips to Nome, so they could visit our one-day ironwork experience day. The students will then learn and check out AR, and also learn more about the history of Nome (ironworks).


We have also been in contact with different stakeholders that will help us with activities and products at the festival. The famous Topaz shoes will be present in the festival and the organization will help us with prizes and stands. The famous artist Elisabeth De Lunde and her husband Jakob Zethner will have a gallery of paintings and an opera performance. This is a very exclusive for this event and we hope this will engage people. The local paper Kanalen will help with marketing and make people be aware of the festival. We will also have Topaz present their different models of shoes and sponsor us with prizes for the people who are coming.


Trends that we are focusing most on are sustainability, history, environmentally friendly impact and the use of modern technology.

By providing the catering company with local products from the farmers to cook for the visitors, we would have managed to support the locals, and we will not have to think about transport of all the ingredients and products, which is environmentally friendly. In addition to that, by having our entire program happening in the ironworks, no fuel would need to be used to move the visitors around. This will also in turn immerse the visitors more into the historic aspect of the tour.

And finally by using new technology, we manage to add a sense of immersion and making the entire experience more interesting and unique to the ironworks.


We will be focusing on having an good communication plan with the participants, from the beginning to the end. We are gonna be using social media to market our Ironworks experience day, as well as Facebook, Instagram, Twitter. At Facebook we could create an own event for the festival. We will also be creating an own webpage for the day. Since we are trying to attract different target groups, we might have to use other ways than the internet, like newspapers, posters, send out information in posts, emails, and radio would also be an option. This is because not everyone might be updated on social media and we want to reach out to as many people as we can. That’s why we have to use different kinds of marketing.

AR (augmented reality)

We intend to use AR for two main reasons, first is how user friendly this technology is, and secondly how widely available this technology is, and could fit into anyone’s smart phone. The combination of these two factors, make this idea easily implementable. If the municipality invests some money into this technology, we could hire some mobile app developers to make an app that can play a part in our historical tour. As the visitors enter the iron works in Ulefoss, we could have QR scan code posters for the app hanging around in the lobby or hall where the tour starts. This will of course require the installation of a free WIFI-signal, so the visitors have the opportunity to download the app. As the tour starts, we can have specific parts of the tours to be interactive with our app.

These parts or areas of the tour could be machinery, hallways or other areas where some sort of activity was present when the factory was working, and when the visitors would point their phone cameras on them, a visual presentation of the scene would appear on their phone screens in real time. For example, if we pick a hallway where workers used to go through to get to their work, the visitors would point their phone cameras on this hallway, and on the screen, they would see the hallway projected from their camera, and on top of that, an animation of workers from that era would be walking through the hallway. This could be done across parts of the museum that the tour organizers would recognize as important.


Hva er VR og hva kan det brukes til?

Vår partner Stefan tester VR på partnermøte i Sverige. Alle foto: Maren Sandbakk

KRAFT-prosjektet, eller CUPIDO som det heter på engelsk, skal undersøke om kultur og kulturarv kan bidra til å skape nye arbeidsplasser. En del av dette er å utforske og ta i bruk ny teknologi, spesielt VR og AR. Men hva betyr det?

VR står for virtual reality, eller kunstig virkelighet, og lar brukeren oppleve et dataskapt miljø gjennom VR-briller. Med brillene på kan du gå rundt i helt andre rom og landskap enn du egentlig befinner deg i.

Studentene i Destination development ved USN befinner seg fysisk i Bø, men er på vei opp Mount Everest gjennom VR-utstyret.

AR betyr augmented reality, eller utvidet virkelighet. AR er interaktive opplevelser av virkelighetens miljø, hvor digitale objekter puttes inn. Pokémon Go er et eksempel på dette – gjennom kameraet på mobiltelefonen ser du objekter som ikke egentlig er der i virkeligheten.

I Värmland i Sverige og i St. Andrews i Skottland jobber våre partnere med VR som et verktøy for å fortelle historier og formidle kultur og kulturarv.

Vår partner Alan fra University of St. Andrews befinner seg i Sverige, men utforsker ruiner fra vikingtiden gjennom VR-brillene.

En av våre tilnærminger til VR i KRAFT i Nome har vært å involvere studentene i Destination development ved Universitetet i Sørøst-Norge i Bø. Trainee nummer 2 i KRAFT-prosjektet, som starter neste år, skal primært jobbe med VR og AR.

Tor Lønnestad foreleser i IT ved USN i Bø og demonstrerer en 100 år gammel VR-brille, hvor du kan se bilder av norske landskap i 3D.

VR- og AR-teknologi benyttes på en rekke områder:

  • Utdanning: Gjennom simulatorer kan studenter øve på å manøvrere fly og styre skip, som på USN i Vestfold
  • Arkitekter: Får bedre forståelse av konstruksjoner og kan kommunisere planer til befolkningen
  • Arkeologi: Rekonstruere kulturminner. På forskning.no kan du lese om hvordan verdens kulturarv formidles gjennom VR.
  • Museumsformidling: Du kan gå omkring i et historisk miljø
  • Militæret: Kan for eksempel kontrollere droner
  • Sport: Golfsimulatorer
  • Medisin: Trening, diagnosestilling, fjernstyrt kirurgi
  • Kommunikasjon: Du kan få en opplevelse av å befinne seg i samme rom som dem man kommuniserer med
  • Turisme: Du kan oppleve destinasjoner uten være der, og dermed spare reisekostnader og miljøet. Det gir dessuten eldre og funksjonshemmede muligheten til å oppleve vanskelig tilgjengelige destinasjoner. Du kan se hotellrommet du vurderer å bestille på forhånd.

Spørsmålene vi stiller oss i KRAFT-prosjektet er:

  • Hvordan kan vi bruke teknologien til å løfte fram og formidle kultur og kulturarv i Nome?
  • Finnes det bedrifter som arbeider med dette som vi kan koble sammen med kulturaktører?
Destination development

Oppdrag Nome – Destination development

På vei inn i Villa Lunde. Alle 50 fikk plass! Alle foto: Maren Sandbakk

Siden Universitetet i Sørøst-Norge campus Bø er en partner i KRAFT-prosjektet, har vi involvert studentene som tar faget Destination development denne høsten. Studentene skal bruke Nome som utgangspunkt når de skal tenke ut konsepter de skal presentere i oppgavene sine. For å hente inspirasjon besøkte vi to kulturbedrifter som delte sine erfaringer.

Elisabeth de Lunde forteller om utviklingen av Villa Lunde og hva de ønsker å formidle her.
I den ombygde garasjen som nå er konsertsal formidles både billedkunst og musikk.
Daglig leder på Øvre Verket, Mette Sanden, forteller om omstillingen de siste fem årene og målet om å bli en møteplass for lokalbefolkningen.

De siste fem årene har Øvre Verket på Ulefoss vært i en omstillingsprosess med mål om å bli et møtested for lokalbefolkningen. Øvre Verket har både utfordringer og muligheter, og arbeider hardt for å bli et helårskonsept. Det bevarte tunet med arbeiderboliger er unikt i sitt slag og utgjør en sterk del av Ulefoss’ kulturhistorie. Men hvordan utvikle det til et bærekraftig helårskonsept?

Heidi Elise Kvale er avdelingsleder for Kultur, Fritid og Folkehelse i Nome kommune.

Nome kommune har mange utfordringer, men også stort potensial til å kunne heve seg som reiselivsdestinasjon. Avdelingsleder for Kultur, Fritid og Folkehelse i Nome kommune, Heidi Elise Kvale, drøfter utfordringene, mulighetene og grunnlaget som allerede finnes i Nome, som må tas i betraktning når studentene skal tenke ut konsepter for utvikling av Nome som destinasjon.

Studentene tester Øvre Verket.
Destination development

Destination Development – vi har fått studenter!

Klare for næringsutvikling! Foto: Maren Sandbakk

Tre av partnerne i KRAFT-prosjektet er universiteter: University of St Andrews i Storbritannia, University of applied sciences HOWEST i Belgia, og Universitetet i Sørøst-Norge, avdeling Bø. Deres oppgave er å bidra til forskning på næringsutvikling i rurale områder.

Bachelor i internasjonal markedsføring og reiseliv inneholder faget Destination Development, hvor studentene skal lære om bærekraftig destinasjonsutvikling. Gjennom høsten kommer studentene til å bruke Nome som case for oppgavene. Kan de finne fram til nye forretningsideer knyttet til kultur og kulturarv? Har de ideer til nye produkter og konsepter som bygger på Nomes DNA? Har de ideer til hvilke bedrifter og aktører som kan samarbeide?

En liten smak av kultur og kulturarv i Nome. Foto: Anne Gry Sturød

Studentene skal på befaring i Nome og kontakte bedrifter de har lyst til å jobbe med. De kommer også til å publisere tekster her på Kraftbloggen.