The project

Breakfast and business

Project Manager Marit Svalastog informs representatives from different businesses in Central Telemark about the CUPIDO project. All photos: Maren Sandbakk

In the KRAFT project in Nome we work, among other things, to link companies together, because we know that collaboration between different actors can lead to completely new ideas and products, and that through collaboration we can strengthen each other. The project will look at culture and heritage as a driving force for increased business development, but that does not mean that other companies have nothing to contribute. So-called hard industries (IT, technology etc.) have a completely different view of culture and can contribute with technology into the cultural industry.

Lill and Odd Wollberg from Lerkekåsa vineyard in Gvarv tell about their work.

Therefore, it was important for us in KRAFT to inform about the project at a breakfast meeting for businesses at Aarnes cafeteria, arranged by Midt-Telemark Business Development (MTNU), where we could reach several different players in Nome and the surrounding area. We asked the question “can small, sustainable cultural companies attract young people?” and we asked for input on how we can work together on this.

Business development, more migrants and an attractive place to live and work are several sides of the same issue. Attracting people to live and work in Nome requires a good reputation. That’s why we also took the opportunity to come up with a call to action: Talk nicely to each other! Raise each other, tell customers where to find other great services in Nome and brag about each other. #togetherforNome

The project

What is KRAFT?

Sailing along the famous Telemark canal on M/S Victoria. Photo: Maren Sandbakk

In Norwegian, KRAFT is short for “Culture and Cultural Heritage as a Resource for Work, Profit and Belonging”. It is a three-year Interreg North Sea Region project. The name of the project in the EU is actually CUPIDO, which means “Culture Power: Inspire to Develop Rural Areas”. But here in Norway, people associate the name CUPIDO with something completely different (it is the name of an erotic magazine), so to avoid confusion we translated it to KRAFT.

In other words, KRAFT is about using local culture and heritage – the site’s DNA – to create jobs and a viable society that people will live in and can be proud of.

There is a trend around the world that cities are magnets of expertise and social opportunities. The participating regions in CUPIDO share a common challenge: the young people leave, and the remaining population grow older. Can an active cultural life help create jobs and attractiveness? And can this lead to more people choosing to settle in the countryside? How can we in Nome work toward this? With KRAFT, we want to promote culture as a driving force in local and regional development.

An overarching goal is to develop new business opportunities related to culture and cultural heritage, as well as to strengthen existing businesses.

We are 16 partners in the project; from Norway, Sweden, Denmark, Germany, the Netherlands, Belgium and the United Kingdom. Each region will contribute to five new small or medium-sized enterprises (SMEs) during the project period and develop new cultural products. The partners in the project share experiences, learn from each other and contribute to research on business development within culture in rural areas.

The project started in September 2018 and will last until June 2021.

You can download the project application (English) and the project description (Norwegian) below:

Our partners

Nome Municipality og University of South-Eastern Norway participate in the project from Norway.

Our partners in other countries are:

Partners from all countries met in Marstrand, Sweden in June 2019.
The project

Welcome to our blog!

Project manager Marit Svalastog and trainee Maren Sandbakk. Foto: Hege Dorholt

KRAFT is our norwegian translation of the project name CUPIDO – Culture Power: Inspire to Develop Rural Areas. CUPIDO is an Interreg North Sea Region project, lasting from September 2018 till June 2021.

Nome Municipality and the University of South-Eastern Norway (USN) are participating in this project along with 14 partners from six other countries around the North Sea. What we have in common is an aging population and lack of jobs. The goal is to lift forward culture as a driver in local & regional development policies and to explore its potential.

We who work on the project in Nome are project manager Marit Svalastog and trainee Maren Sofie Sandbakk. On this blog we will show what we do and who we meet. People who have made things happen, people who want to make things happen, and what happens in the project. Do you or anyone you know have a business idea related to culture? Do you have the idea, but don’t quite know where to start? Do you wish you could work with someone on an idea? Maybe KRAFT can help you along the way.

Follow our project here on our blog, on Facebook and Instagram.