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Destination development

Destination development – we have got students!

Ready for destination development! Photo: Maren Sandbakk

Three of the partners in the CUPIDO project are universities: the University of St Andrews in the United Kingdom, the University of applied sciences HOWEST in Belgium, and the University of South-Eastern Norway, campus Bø. Their task is to contribute to research on business development in rural areas.

The bachelor’s degree in International marketing and tourism contains the subject of Destination Development, where students will learn about sustainable destination development. Throughout the fall, students will use Nome as a case study for the assignments. Can they come up with new business ideas related to culture and heritage? Do they have ideas for new products and concepts based on Nome’s DNA? Do they have ideas for which companies and players can collaborate?

A taste of culture and cultiral heritage in Nome. Photo: Anne Gry Sturød