Written by: Pwe Klu Moo Heing, Irmelin Gjærum Holmberg, Ida Dragnes Hustad, Nathalie Johansen og Kevin Duke Diga Sidro. Destination development group 6, autumn 2019, University of South-Eastern Norway, campus Bø.
The invention of a concept and its evolvement
Our concept is based on the need for accommodation in Nome. After the presentation we were presented with, we found out that an accommodation offer is strongly desired and that there is a need for this in Nome. During the brainstorming phase, it was always important to us that this concept could attract new customers and not just the already existing customers. It was also important that this concept was something that was available and just as relevant in winter as in summer. Our first idea was to build small cabins of glass placed in the top of trees that could blend in with nature, but after some feedback from the lecturer we realized that this concept was a little too ambitious. Then we chose to narrow the idea, but still focus on meeting the need for a place to stay the night.
Our concept now consists of creating a collaboration between current companies in Nome and an already established glamping company. Here, there are opportunities for the already existing companies to work together and with Glamping Norway to raise awareness about Nome and attract guests. So, our concept is to be able to set up Glamping tents around Nome where it should be possible to set them up.
Local identity, cultural heritage and the DNA of the region
Topaz arctic shoe is part of Nome’s culture, so maybe it would be nice to have a small shop next to the “Glamping Nome” or right beside the reception. With the Topaz artic shoes shop next to “Glamping Nome” would be a great thing to the tourists. The tourists can buy “Topaz artic shoes” from the store and bring it to their home as a memory from Nome or they can rent it while they are in “Glamping Nome”. Topaz artic shoes shop does not need to work alone. Maybe they can work together with other local companies too.
The Telemark Canal can be a useful thing for the tourists. We can use the Telemark Canal to bring the tourists to “Glamping Nome”. If there is no chance for the Telemark Canal to bring the tourists to “Glamping Nome”, maybe it would be great if theTelemark Canal can bring the tourists to the nearest stop next to “Glamping Nome”.
Nome has a very beautiful nature. While the Tourists are here at “Glamping Nome”, they can go on hiking, fishing, bicycling, canoe or kayak in Nome.
Stakeholders in destination management
First and foremost, what are stakeholders in the destination development setting?
“Stakeholders are groups and individuals who have a direct or indirect interest in the management of a destination for tourism.” (Morrison, 2019, p. 24-25)
According to Alistair Morrison’s book we divide the stakeholders into five main groups. These five main groups are tourists, tourism-sector organizations, community, environment and government.
In the tourist group:
- Leisure or pleasure
- Topaz – Arctic Shoes
- Visiting friends and relative
In the tourism-sector organizations group:
- Destination Management Organizations (DMOs)
- Visit Norway
- Visit Telemark
- Travel trade
- Employee Organizations
In the community group:
- Community organizations
- Resident associations
- Øvre Verket
- Business associations
- Glamping Norway
- Ulefoss Ironworks
- Special panels or task forces
In the environment group:
- Non-governmental organizations (NGOs)
- Conservation societies
- Environmental agencies
In the government group:
- State or provincial
- The municipality board
- Other agencies
Constant communication with these groups is needed to form strategic decisions about tourism.
Target groups within tourism and national to international trends supporting the idea
Since Nome holds a lot of cultural heritage that would appeal to the older generations mostly, we would want to focus on attracting young adults and families to our glamping sites. By doing so Nome will increase the number of visitors, and further increasing its popularity. Telemark is filled with beautiful landmarks surrounded by breath-taking landscapes, and Nome is no exception. This will undoubtedly attract people with an interest in nature, and with our sustainable glamping experience we would also support people who are passionate about the environment.
By providing different glamping sites near the Telemark Canals different stops, we would be able to accommodate more people, where they can choose for themselves which glamping site they would like to book. With different options for different price ranges, we would be able to appeal to people with various financial backgrounds. We would have some exclusive tents for those who wants the most glamorous experience possible. We would also provide more affordable options in different sizes, for people who would like to visit without having to pay for the extra extravagance.
When it comes to supporting national- and international trends, we believe that glamping has become popular for a reason. People want to experience nature, and the feeling of camping, without losing the comfort of a “home”. In addition to this, glamping is also a sustainable option of accommodation. The fact that the focus on the environment’s wellbeing has skyrocketed lately, makes glamping a viable option for those that cares for the environment.