What is KRAFT?

Sailing along the famous Telemark canal on M/S Victoria. Photo: Maren Sandbakk

In Norwegian, KRAFT is short for “Culture and Cultural Heritage as a Resource for Work, Profit and Belonging”. It is a three-year Interreg North Sea Region project. The name of the project in the EU is actually CUPIDO, which means “Culture Power: Inspire to Develop Rural Areas”. But here in Norway, people associate the name CUPIDO with something completely different (it is the name of an erotic magazine), so to avoid confusion we translated it to KRAFT.

In other words, KRAFT is about using local culture and heritage – the site’s DNA – to create jobs and a viable society that people will live in and can be proud of.

There is a trend around the world that cities are magnets of expertise and social opportunities. The participating regions in CUPIDO share a common challenge: the young people leave, and the remaining population grow older. Can an active cultural life help create jobs and attractiveness? And can this lead to more people choosing to settle in the countryside? How can we in Nome work toward this? With KRAFT, we want to promote culture as a driving force in local and regional development.

An overarching goal is to develop new business opportunities related to culture and cultural heritage, as well as to strengthen existing businesses.

We are 16 partners in the project; from Norway, Sweden, Denmark, Germany, the Netherlands, Belgium and the United Kingdom. Each region will contribute to five new small or medium-sized enterprises (SMEs) during the project period and develop new cultural products. The partners in the project share experiences, learn from each other and contribute to research on business development within culture in rural areas.

The project started in September 2018 and will last until June 2021.

You can download the project application (English) and the project description (Norwegian) below:

Our partners

Nome Municipality og University of South-Eastern Norway participate in the project from Norway.

Our partners in other countries are:

Partners from all countries met in Marstrand, Sweden in June 2019.

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