We have chosen Nome as our
destination. The reason we chose Nome is because it offers historic value, has
resources that will help us integrate our idea, and AR/VR has already been
introduced as an attraction so there is an existing market.
Our concept is to use AR to give
visitors and inhabitants an artificial trip of Nome back into the industrial
age. By using AR we can place old buildings and points of interest where they
used to be. For example, placing an old blacksmith on top of some ruins.
They will be guided through the
AR experience by a tour guide, but still be able to roam freely and explore
Nome as it was in earlier years. The thought is to focus on Ulefoss, since it
has the possibility to combine the AR tour with the ferry trip that goes
through a canal, and Ulefoss offers a lot of historic value, as it is one of
the oldest industrial societies in Norway.
The tour offers one AR experience for adults which is more educational and less “noise”, while the other experience is for the younger participants, which has more games and entertainment but still offers educational information. For both experiences there could be a game where the participant needs to locate certain landmarks, buildings or points of interest, and the user that gathers the most points is the “winner” of the tour, and as a reward the winner could receive discount coupons or a free item.
Our idea is simple, at least in theory. We want to offer people an experience where they can go to Nome and experience the past. We want to use modern VR and AR technology to let people see some of the historic happenings as well as everyday life in Nome in the past. We want to take people on a journey where they can see the Telemark canal being built, see Ulefoss Hovedgaard being used and some of the thigs that went on there, and of course Ulefoss jernverk.
We want design a VR experience where we take you on a journey through the different historic places in Nome. As a part of the experience, you will be given a fake hammer and other tools that simulates the work environment in the role as a worker in the iron foundry. Or as a captain on one of the boats that go through the Telemark canal. This will, combined with a custom designed video environment, be the concept we want to create in Nome.
With AR technology we want to customize an app that gives you information on various locations in Nome. The app will give you information about the location straight to your cellphone. We believe that we can help develop Nome as a destination with our idea. The fact that no one is offering VR or AR experiences in Nome, makes us believe in our idea, even more. Teamed up with the right partners and investors, we think our idea has potential. The biggest challenge is the cost of developing the custom-made VR and AR experience.
My idea is the use of VR in camping places, so people
can discover places and things that happened in the area. Historically events
that happened there can be watched, making it more interesting experience. and
historically event that happened in ever place in Norway like WW2, or the
Viking times, there is something called, The Viking Planet resurrects
You can see the Viking times with VR-technology, you
can learn about the Vikings and experience how they lived. I think that will
make a lot of people more interested in camping if they can experience that, a
lot of my friends don’t like the idea of camping, but when I asked them if they
had a VR and they can watch different staff will they change their mind and 80% said yes
to the idea.
Due to the growth of technology, having a more
technological variable. Will make so that it resonates and lures inn the
younger generation that has grown up with having iPad and pcs. generation z
usually do not like camping but if there was a technology there that interests
them, they will be more eager to go with their family or with their friends,
but for now they think camping is for elderly people and a lot a lot of them
don’t have any interest in it. So, by mixing VR with camping places there will
be more younger people who will get more interested in camping and to do
camping activity activities.
And due to the corona virus not everyone can go out to camp. So having the feel of camping at home with VR as well may be able to bring in more income. You can see for example Zoom; it was not as popular as it became when the pandemic happened. But during the pandemic its economy bloomed. The tough of being able to enjoy camping at home without leaving your door. Would attract may people who didn’t even go camping pre-pandemic. And afforces the program in the VR will cost money as to earn the are money.
The idea that we have come up with is a hotel called Nome Smart hotel.
We’re in a situation right now that is affected by Covid 19. We wanted to
create a hotel that is based on digitalism. So we’re thinking of a self-catering
hotel, where you will check in yourself and check out yourself, less contact
with people and an easier way to check in and out.
On the website we want to show people the full room and to get a full
experience we’re thinking that you can see your hotel room through VR. VR is a
new way and experience to see your hotel room in full size.
We want this hotel to be as digital as possible, therefore we want to
create an app where you can order room service. Not only room service, but also
if there’s anything you need or help from the staff. There will of course be
staff working there if the guests need any help. Other things that are going to
be on the app is tourist information, so it’s easier for our guests to see what
Nome has to offer for tourists.
There will also be QR codes on the minibar so you can pay with your
phone. It’s much easier and more effective for both staff and guests. QR codes
have been used a lot since Covid 19 came, and it seems really smart and a good
thing to have during Covid 19.
“Nome Go!” is the title of our distinguished
business venture. By taking advantage of technology and the digitization of
products or services, you are able to be innovative. For the local community,
this means bringing them new ways to experience technology and its benefits.
Nome Go! Will be in charge of developing electric scooters. These scooters will be implemented as a way of small transportation options within the municipality of Nome. It will also serve as an option for tourists to rent one of these scooters to get around. In order for us to distribute these scooters in Nome, we need to partner up with another company.
We will also be incorporating an online service,
allowing customers/tourists to be able to find where the nearest scooter is
based on mapping technology. A GPS tracker is stuck to the scooter on the
inside, for security reasons. There will be a built scooter parking stand,
where most of the scooters will probably end up. Although there are some buying
participants that will park the scooters near their home. All of this is
something worthy of serious security emplacement with the tracker, but also a
working staff. The staff would be moderating the scooters locations through GPS
coordinates technology. For Nome it is important to begin the work of
establishing ourselves as technological innovators.
The municipality will develop an app for iOS and Android for the tracking of these scooters. The app will be primarily free, but fees may have to be sent out if the person renting the scooter damages it. To be able to make money on the idea, it will cost a little to rent the scooters. Records would show bank information about who used the scooter last. This strategy would force customers to try and park the scooter in the different parking spots. Through such a process, we are able to make an additional line of revenue stream.
Our product services will include QR trackers, in order to pay for scooter time as well as opening the app. QR coding utilization in business is a good way to develop exceptional service. Thereby, the tourists and local residents are put in the center of the overall service experience. Technology is constantly expanding, and by taking advantage of it, one can reap the benefits tremendously in terms of the business perspective.
The apps main purpose is to connect people with the beautiful Nome fauna, this has been made possible via the app. The focus lies on seasons, and what produce you find in the particular season. We want people to be able to connect with nature again, butvia a safe tool – your phone. When you open the app the first thing that you´ll see is a guide to the seasons produce, the app will give you a choice of which berry, mushroom etc, you can find. On the map it will show what previous people who used the app found, and most importantly where they found it. Once you know where to find the produce, you can click on a link to find an instructional video – where you will learn about the specific berry, mushroom etc. By using AR-technology, you are certain that you did not pick up the wrong berries or mushrooms (poisonous). When you are done picking, and you get home with all your delicious produce you can open the app again – and find hundreds of good recipes with the newly picked produce.
We came up with the idea during the corona pandemic, because of the need of gettingout and at the same time wanting to save money on groceries. Also getting out during quarantine and spending time with loved ones are very important. By combining technology with the outdoors we created a concept that would change the way we think and act – by taking us back to the “hunter-gatherer” community. This also leads to a lesser carbon footprint by not buying all your groceries at the store – as well as a feeling of pride and joy of finding your own food.
Our target group and the tourists we want to attract for this
app will be young adults/adults and a little older, with an interest in these
trends. First of all, they need to be interested in nature, food, and the
culture, and also have an open mind towards using an app for help as well as
AR. The important part is that the target group is large enough to make a
profit, which we believe it is.
Coming up with the project, the goal was to lean into the current global trend in which cities are being used as a means of attracting both expertise and social opportunities. Like many other places across the world where similar projects have been adopted, Nome is faced with an aging population in which young people leave their places of birth and go to urban areas for work or education. The proposed project will be aimed at redesigning the rural areas in Nome to become more appealing to young people from the area as well as the rest o the world.
Although the cultural projects that have already been implemented are appealing to people from different walks of life, implementing a digital destination is bound to enhance the overall appeal of Nome and its KRAFT project. Young people are typically discouraged from staying in the countryside if comforts associated with urban life like internet connectivity are unavailable. As young people are already familiar with the benefits of technology in enhancing day-to-day life activities, the digital destination will be a welcome relief for young people from Nome and the rest of the world because the project will be targeted towards addressing their specific needs. The combined trend of people being ready to move on to new places and the interest in reversing the rural-urban migration among the youth should increase the chances of the digital destination program working seamlessly.
The digital destination project should be highly beneficial for the residents of Nome, as it will support the existing KRAFT project whose purpose is to use culture and cultural heritage as resources for work, profit, and belonging. By increasing the level of connectivity of the Nome municipality, the area will become even more attractive to cultural tourists who want to visit in order to learn or be entertained. The project will rejuvenate the area whose population has been reducing and getting older as young people move to urban areas for school or in search of employment. Introducing internet connectivity and other digital technology tools will attract new businesses that will take advantage of the existing cultural environment in Nome as a means of appealing to tourists from all over the world.
Our idea is to
use Augmented Reality in Telemarkskanalen to show old history from the times
when the canal was used for lumber transportation and to prevent floods.
We intend to
show via Augmented Reality how Telemarkskanalen was during the late 1800-1900’s
when the canal was used to transport goods, people and logging. The roads here
in Telemark were nearly impassable and therefore Telemarkskanalen was used for
this. Before the canal was built, the logging was a risk to perform, because it
happened that lumber was destroyed and if the lumber was stuck in the
waterfalls it might happen that people died when they tried to move it. After
the canal was built the logging went much easier and less risky. We intend to
show via Augmented Reality how the canal was used to logging.
The way we intend to do this is to get some old pictures from the canal as sources and then use them in AR. Another possible way to do it is again to get some old pictures and then show them in AR with a description besides it.
By giving a
new flame to an old attraction gives Nome the possibility to gain more tourists
and raise more awareness and involvement around Nome and their attractions.
This product can also take you back in time, and make it possible to see how it
was in Nome and telemarkskanalen back in the 1800s, where they were big and
important lumber transporters. This product can be used as an innovative way to
teach young students about their ancestors as well as it can give the elderly
people a way to travel a bit back in time, maybe give them an emotional vision
of the place they grew up or maybe have some connections to.
Skrevet av: Marjolein Schram, Jasmin Saleh, Aryan Sarvarsen og Avto Saginadze. Destination development gruppe 11, høst 2019, Universitetet i Sørøst-Norge avd. Bø.
Nome Cultural Festival
Name of concept/idea
We’ve decided to call it something easy, such as “Nome’s kul festival” – we find it describes the festival in good way, by also setting the “cultural” aspect in focus also eventually lure in tourists with cultural preferences or with a cultural experience in mind. We’re thinking that the location should be around Lunde, but some parts of the festival will also be part of Ulefoss.
The concept is an inspiration of the Skalldyrfestivalen in Mandal. We’re thinking of a traditional festival that holds the cultural heritage as the core. We want to put the locals, and their heritage, experiences and cultures as a core factor – we’re thinking of a constantly evolving festival where locals and others outside Nome meet up and experience the festival together. We want to engage conversations, we want them to talk TO EACHOTHER not AT EACHOTHER, it’s something many people don’t do anymore. To connect and converse.
How it relates to local identity, cultural heritage and “the DNA of the region”
Local identity is a vital component in the urban development and acts as an important aspect to the quality of the festival. Identities are formed by the various elements from the region, it creates a bond between the surrounding environments, and other local cities, and its citizens. A farmer’s market could be a fine example. The locals have inherited skills, when it comes to craftmanship, booths that will present these “products” – examples could be… honey, pastries, local commodities, local grown vegetables and so on. Local farmers would be a part of this idea to bring their “DNA of the region” to the festival.
Available resources in Nome that supports the concept/idea
We want to eventually set up booths, or some small sized markets in Lunde – also maybe some booths around the Telemark Canal – the restaurant there is already attracting customers, so with booths up there would increase even more visitors. Øvre Verket is a collection of protected worker housing from the 1850s, linked to Ulefos Jernværk. Øvre Verket offers restaurant, exhibitions, galleries/workshops, an antique shop and a gift shop. An exhibition is also an idea we’ve looked at, have things out for display – an outside museum if you will, this would be set up at summers or when there is good weather.
It would be better to name both internal and external stakeholders in order to better understand who they are and effectively work on how to interest them in our project. In our case, internal stakeholders are us, students who are working on the project. Our main goal is to attract as many external stakeholders as possible in order to create a sustain festival and increase its popularity. When it comes to the external stakeholders, we must consider the following questions: What would encourage them to support our project? Should they participate in our festival? What motivates them most of all? According to this it would be the best option to include Nome Kommune (government), USN, the ironworks, Øvre verket, Villa Lunde, Lindheim, local farmers and producers.
We think festivals are the best way for communication between two parties. Producers/entrepreneurs have possibility to meet their customers face to face and show what they do and how they do, update them and increase product/service awareness among them. In addition to this, the companies can gain new customers and penetrate to new markets.
For consumers, let’s say, for those who will spend their free time on our festival, will be the best option to communicate to the producers directly. They will have possibility to get to know to the new products/services and trends that are on market, they can purchase desired product/service at a more reasonable price and simply enjoy the event, because the festival will not only be “revenue based”. There will happen many other interesting things besides that.
Demographic segmentation would be the best fit for our festival. Our main target groups are local and regional tourists. According to the Dyrsku’n experience, there have been some tourists from Sweden, Denmark and Lithuania. What we want to say is that our segment is local tourists, but it does not exclude tourists from outside Norway. Any kind of traveler or interested person can come and enjoy the festival.
Moreover, in addition to the traditional segmentation, we think of creating a family-friendly festival. What we mean by that? As we mentioned before, it is not only the “commercial based” festival. The mentioned festival is based on different activities where both singles and married couples with children will have chance to experience something new, interesting and spend a fantastic time together.
National and International Trends
The following trends can characterize our festival: Farmers market, booths, exhibitions, local heritage/cultural heritage.
Farmer’s market – is becoming more and more popular among visitors. At farmers’ market, local farmers, growers and other food producers or vendors come together to sell their products directly to the public. Farmers market offers small farmers the chance to market their produce, incubate their businesses, and supplement their income. However, farmers’ markets are also helping to create robust local economies and more vibrant communities, bringing buyers to long-neglected downtown areas and other traditional retail centers.
Booths – seems like a great place to go, if you want to taste some of the region’s best.
Exhibitions – are a powerful marketing tool that allow to our participants to promote their products/services to a group that may have little or no knowledge of their businesses.
Local heritage / cultural heritage – plays the most important role, because it is the best way to experience local and cultural heritage in the region, get to know new information about the customs and better acquainted with them.
How could VR/AR be integrated in the idea?
VR/AR can be used by the different consumers in order to show to the visitors the process of producing, working environment and so on. It is the best way as well to show different attractions and cultural buildings in a virtual way. Visitors can get possibility to see how the particular building was looking couple of years ago. By using VR/AR we can improve customer engagement, provide a personalized experience and improve their satisfaction.
How could the concept/idea be marketed?
We are thinking of using the following sources: social media, local papers, brochures.
Social media – is the most popular and fastest source of information nowadays in Norway. At the top in the list is Facebook then following YouTube, Instagram, Twitter, LinkedIn and so on. Therefore, the main focus will be on Facebook, but we are planning to use all the social medias, because they are free and fast to deliver the message to the target group and easy to use.
Local papers – despite of the popularity of the social media, newspapers are still popular in Norway. So, it would be better for us to reach our target market both through newspapers (papiraviser) and online newspaper (nettaviser). Aftenposten and VG are the most popular according to MedieNorge. For that reason, we are thinking of using mentioned two newspapers and TA, Varden and VTB.
Brochures – are budget – friendly tools for marketing that can reach the audience in many ways. It works as a real marketing ad imparting credibility regarding the company and highlighting its various aspects. No one can deny the importance of digital marketing, but brochures still play an important role in marketing. Many surveys show that 7 out of 10 tourists, as well as visitors, tend to pick up brochures, 95% visitors that obtain brochures become aware of a business/event and 80% of people consider visiting the business/event they saw in brochures. These stats clearly show that brochures are nothing less than a novelty in today’s paperless world.
Skrevet av: Pia-Roxanna Römmer, Nopphadol Kuphimai Olsen, Emil Hammerbekk Pedersen, Julien Tangui Nicolas Russier. Destination development gruppe 10, høst 2019, Universitetet i Sørøst-Norge avd. Bø.
We are a group of 4 people from 4 different countries. We chose to work with Norsjø Golf because we all like sports and think that golf is fun.
Norsjø golf is one of Scandinavia’s best golf tracks, in 2017 it was voted the best golf track in Scandinavia. In 2018 it was voted the third best golf track. In 2019 it was voted as Telemarks best golf track. We came up with an idea of adding VR golf in the existing Norsjø golf. This is something Nome has never seen before, a golf park you can visit whenever you want, even in the winter. What if Norsjø golf decided to make something really big, that will attract tourists from all around the world to come and visit Norsjø golf.
Norsjø golf park has several partners, such as Bø Hotell, Aarnes Kafeteria, Esso Ulefoss and Sport 1 Ulefoss. Together they can provide new special offers for the golf customers. For example, a package with lunch at the cafeteria and a night at the hotel. What can Nome municipality do to attract more tourists? Nome has been struggling a lot with tourists, there are only a few people that goes there, and most of the tourists just pass by in the canals. What can we do to encourage them to stay longer in Nome?
We suggest a building with new indoor golf area located at Norsjø golf park, as seen in the picture below. A building that allows you to bring your whole family on a golf session. It will be a golf track with several options, an option for the adults and an option for the kids with three mains points.
Our golf building will have a VR golf game for children, with 3 unique locations, in Fantasy, Prehistoric and Sci-fi. It will have a small indoor Mini golf park, with 10-12 holes. Children can play the VR game before a real minigolf with their family. It’s perfect in order to learn golf basics and have fun. Children can really love this new experience. Next, it will be an indoor golf game. The Indoor Golf simulator is a “Ready to Play” software. In VR golf you can play on whatever field you want, even if its 1000 miles away. Maybe we can contact Golf Simulator’s companies and ask for a possible customization. We can include Telemark’s landscapes and in that way, we can feel Telemark’s DNA in the game.
Pictures below explain our plan. As we can see, there is a lot of space for parking. At the first floor, it will be all golf activities. Upstairs, we put our cafeteria where customers can sit inside and outside. During your lunch, you can be able to enjoy the Norwegian weather and its landscape. The kitchen is upstairs in the right corner.
Norsjø Golfpark wants to become a leading golf park in their business. They will be at the center of all decisions and negotiations. Norsjø Golfpark has to set up a plan with all other stakeholders.
From a regional point of view, the county and Midt Telemark can do a lot of marketing of this new innovative destination. Then, Nome municipality can help to find a building to create these new activities. Nome municipality can make special discounts or initiatives to promote the Golfpark. Nome must involve local communities to the Golfworld Project, together with Norsjø Golfpark.
Residents, as well as tourists are potential customers of our project. Both the locals and tourists are very important for us because they will be our main customers, the locals might invite their relatives to join them in a golfing session.
Their relations towards the tourists can be positive if Norsjø Golfpark works well with other stakeholders. After sharing facilities and activities, they can help tourists by giving them information and a strong welcome. Next, publishing internet content and reviews can be a positive point for Norsjø Golfpark in order to be more visible. Making locals participate at the beginning of the project can lead to multiple positive points
Norsjø Golfpark has to propose initiatives to promote this project. With the Nome municipality, they can organize a free event open for everyone for trying all types of golf. Similarly, Norsjø Golfpark can set up free visits for schools once a semester. In fact, the success of these proposals would achieve the following objective: to obtain the support of the local community. We want Nome Kommune to make special discounts or initiatives to promote the Golfpark.
With TaylorMade and other golf brands Norsjø Golfpark can think about a new small sales area located in the future building. Customer can find specialized golf stuffs here.
Also, Norsjø Golfpark has several partners such as Bø Hotell, Aarnes Kafeteria, Esso Ulefoss and Sport 1 Ulefoss. It is necessary to inform and communicate through marketing and special innovative offers. Indeed together, they can propose new special offers for golf customers. For example, a package with a lunch at the cafeteria and a night at the hotel. Another example can be discount from Sport 1 Ulefoss, so members of The Norsjø golf club can get discounts on golfing equipment.
Norsjø Golfpark could try to set up a new type of indoor golf tournaments with Porsgrunn Golfpark and other golf parks. Other tournaments exist in the golf field, so it seems to be a good idea to extend these possibilities.
Norsjø golf park will sell merch, like small metal figures which could be made in the iron factory, which could be sold in Norsjø Golfpark merch store, Ulefoss county house, as well as many other places. They should also look into cooperating with Villa Lunde, maybe the painter can paint some postcards, which could be sold at the same places. The merch store will also sell different memberships, drop-in, events and a lot more.