Kategorier
Støtt ditt lokale næringsliv

Nå er det viktig å handle lokalt!

De lokale bedriftene er der for oss hele året – men bare hvis vi bruker dem. Det er stille i butikkene for tida, og derfor er det ekstra viktig å tenke over hvor man handler. Butikkene tilrettelegger for trygg handel på forskjellige måter, og du kan ringe dem og gjøre avtaler. Bruk dem nå slik at de også finnes når denne krisa er over! Vi ønsker alle alt godt – hold dere friske, vi ses snart!

Kategorier
Støtt ditt lokale næringsliv

Lunde Bok og papir: Åpent

Her finner du bøker, leker, garn og kontorrekvisita. I tillegg kan du også få lesebriller, blekkpatroner og sytilbehør.

Skaff deg påskekrim, brettspill og garn og støtt samtidig Lunde Bok og papir ved å legge handelen der.

https://www.facebook.com/pg/lundebokogpapir/about/?ref=page_internal

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Støtt ditt lokale næringsliv

Lambertus – skomaker og garnbutikk på Ulefoss

Reparerer alt av sko, lær, kalesjer med mer

Lambertus har åpent, og tar imot reparasjoner av sko, lærvarer, kalesjer med mer. Denne lille bedriften har eksistert siden 2012 og vi håper dere tar en tur innom, enten for å levere noe til reparasjon eller for å kjøpe garn.

Tilbud på garn til 25% – kanskje du vil strikke noe fint i påsken?

Ring 913 09 422 for mer informasjon.

https://www.facebook.com/pg/Skomaker-Lambertus-1481593345479620/about/?ref=page_internal

Kategorier
Støtt ditt lokale næringsliv

Spiseriet på Ulefoss: Takeaway i helgene

På grunn av koronasituasjonen er restauranten dessverre stengt fram til 13.april, men det er mulig å bestille take-away i helgene, fre-søn fra 16.00 til 20.00 

Spiseriet følger nøye med og forholder seg til alle retningslinjer. Du kan hjelpe dem ved å bestille take away på telefon 99164073. Bestill på forhånd så gjør de det klart til dere kommer!
Ta godt vare på hverandre!

https://www.facebook.com/Spiseriet-på-øvre-verket-837953679569943/

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Støtt ditt lokale næringsliv

Øvre Verket: Butikken er åpen etter avtale

Butikken har gaveartikler, bøker og håndarbeid. På bildet ser du kumlokk-kolleksjonen, en populær genser.
Gavebutikken, Antikvariatet , Rammeverkstedet , de to galleriene og Håndverksbua kan åpnes etter avtale.
Ta kontakt med Mette Sanden på 99557763 for avtale.

Vi krysser fingerne og håper og tror at små, utsatte næringer får hjelp til å overleve.

https://www.facebook.com/OvreVerketHandverkstun/

Kategorier
Støtt ditt lokale næringsliv

Luksusdyret: Vipps, gavekort, hjemlevering i Nome


Tilbyr alle som bor i Nome å få levert varer hjem på døra gratis.
Hvis noen har behov for å komme og prøve for eksempel sele til hunden sin kan Katrine komme og åpne butikken.
Man kan også få kjøpt gavekort.
Kontakt Katrine Snaunes på telefonnummer 98 54 50 30 for å bestille varer.
Vipps: 600283 LuksusDyret AS

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https://www.facebook.com/LuksusDyretAS/
Kategorier
Støtt ditt lokale næringsliv

Victoria & Henrik – åpent 9-16.30, lørdag 9-13, gavekort, hjemkjøring i Lunde, sender ellers i posten

Victoria & Henrik har klær til dame og herre, og ønsker å være en butikk for «alle». De har også gavekort. De leverer ut på døra i Lunde og sender gjerne i post over hele landet om det er ønskelig.
Vippsnummer: 86263.
De har gode rutiner på rengjøring og desinfisering og ønsker å sette en grense på 5 kunder i lokalet samtidig. 

Så kjære dere, dere er hjertelig velkommen! ❤️ Karin og Linda gleder seg til å se dere igjen! Dere kan hjelpe dem over kneika ved å kjøpe gavekort nå, eller å handle enten i butikken eller på bestilling.

https://www.facebook.com/victoriaoghenrik/

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Prosjektet

Takk for meg, Nome!

Selfie ved Holla kirkeruiner

I dag har jeg min siste arbeidsdag som trainee i KRAFT-prosjektet, og i morgen begynner jeg i ny jobb som kommunikasjonsrådgiver ved Universitetet i Sørøst-Norge. Disse ti månedene som trainee har vært spennende, fine og lærerike, og selv om jeg er kjempeglad for at denne tiden har ført til fast jobb og gleder meg til å ta fatt på den, er det også trist å si hadet.

Tusen takk til alle som har tatt så godt imot meg og stilt opp i forskningsintervjuer, på bilder, som har svart på pussige henvendelser og hjulpet oss med alt det rare vi holder på med. Tusen takk til de engasjerte menneskene i kommunen, fylkeskommunen og på universitetet, som jobber for at KRAFT-prosjektet skal bli så bra som mulig.

Nå som traineeperioden er over synes jeg det gikk altfor fort – men jeg har i hvert fall vært her lenge nok til at jeg sjekker hvor kumlokket er laget hvis jeg er på utenlandstur.

Takk for meg!

Hilsen Maren <3

Høydepunkter fra tiden i Nome

  1. UNNI LINDELL LIKTE BILDET MITT!

2. Charter-Svein er veldig hyggelig

3. Jeg har vært med på å utvikle nye produkter

4. Jeg har sett Therese Johaug på ordentlig!

5. Jeg har vært med på operacruise på M/S Victoria – et nytt produkt på Telemarkskanalen!

6. Noen i Japan har lest KRAFT-bloggen

7. Jeg har fått kake flere ganger!

8. Jeg har fått være med på CUPIDO/KRAFT- konferanser i Sverige og Belgia!

9. Jeg har blitt kjent med så mange fine og gode og snille mennesker!

Kategorier
Destination development

Destination development – Nome Cultural Festival

Gruppe 11. Foto: Privat

Skrevet av: Marjolein Schram, Jasmin Saleh, Aryan Sarvarsen og Avto Saginadze. Destination development gruppe 11, høst 2019, Universitetet i Sørøst-Norge avd. Bø.

Nome Cultural Festival

Name of concept/idea

We’ve decided to call it something easy, such as “Nome’s kul festival” – we find it describes the festival in good way, by also setting the “cultural” aspect in focus also eventually lure in tourists with cultural preferences or with a cultural experience in mind. We’re thinking that the location should be around Lunde, but some parts of the festival will also be part of Ulefoss. 

The concept/idea

The concept is an inspiration of the Skalldyrfestivalen in Mandal. We’re thinking of a traditional festival that holds the cultural heritage as the core. We want to put the locals, and their heritage, experiences and cultures as a core factor – we’re thinking of a constantly evolving festival where locals and others outside Nome meet up and experience the festival together. We want to engage conversations, we want them to talk TO EACHOTHER not AT EACHOTHER, it’s something many people don’t do anymore. To connect and converse. 

How it relates to local identity, cultural heritage and “the DNA of the region”

Local identity is a vital component in the urban development and acts as an important aspect to the quality of the festival. Identities are formed by the various elements from the region, it creates a bond between the surrounding environments, and other local cities, and its citizens. A farmer’s market could be a fine example. The locals have inherited skills, when it comes to craftmanship, booths that will present these “products” – examples could be… honey, pastries, local commodities, local grown vegetables and so on. Local farmers would be a part of this idea to bring their “DNA of the region” to the festival. 

Available resources in Nome that supports the concept/idea

Øvre Verket. Foto: Maren Sandbakk

We want to eventually set up booths, or some small sized markets in Lunde – also maybe some booths around the Telemark Canal – the restaurant there is already attracting customers, so with booths up there would increase even more visitors.  Øvre Verket is a collection of protected worker housing from the 1850s, linked to Ulefos Jernværk. Øvre Verket offers restaurant, exhibitions, galleries/workshops, an antique shop and a gift shop. An exhibition is also an idea we’ve looked at, have things out for display – an outside museum if you will, this would be set up at summers or when there is good weather.  

Stakeholders

It would be better to name both internal and external stakeholders in order to better understand who they are and effectively work on how to interest them in our project. In our case, internal stakeholders are us, students who are working on the project. Our main goal is to attract as many external stakeholders as possible in order to create a sustain festival and increase its popularity. When it comes to the external stakeholders, we must consider the following questions: What would encourage them to support our project? Should they participate in our festival? What motivates them most of all? According to this it would be the best option to include Nome Kommune (government), USN, the ironworks, Øvre verket, Villa Lunde, Lindheim, local farmers and producers.

We think festivals are the best way for communication between two parties. Producers/entrepreneurs have possibility to meet their customers face to face and show what they do and how they do, update them and increase product/service awareness among them. In addition to this, the companies can gain new customers and penetrate to new markets. 

For consumers, let’s say, for those who will spend their free time on our festival, will be the best option to communicate to the producers directly. They will have possibility to get to know to the new products/services and trends that are on market, they can purchase desired product/service at a more reasonable price and simply enjoy the event, because the festival will not only be “revenue based”. There will happen many other interesting things besides that.

Target group

Demographic segmentation would be the best fit for our festival. Our main target groups are local and regional tourists. According to the Dyrsku’n experience, there have been some tourists from Sweden, Denmark and Lithuania. What we want to say is that our segment is local tourists, but it does not exclude tourists from outside Norway. Any kind of traveler or interested person can come and enjoy the festival.

Moreover, in addition to the traditional segmentation, we think of creating a family-friendly festival. What we mean by that? As we mentioned before, it is not only the “commercial based” festival. The mentioned festival is based on different activities where both singles and married couples with children will have chance to experience something new, interesting and spend a fantastic time together.

National and International Trends

The following trends can characterize our festival: Farmers market, booths, exhibitions, local heritage/cultural heritage.

  • Farmer’s market – is becoming more and more popular among visitors. At farmers’ market, local farmers, growers and other food producers or vendors come together to sell their products directly to the public. Farmers market offers small farmers the chance to market their produce, incubate their businesses, and supplement their income. However, farmers’ markets are also helping to create robust local economies and more vibrant communities, bringing buyers to long-neglected downtown areas and other traditional retail centers.
  • Booths – seems like a great place to go, if you want to taste some of the region’s best.
  • Exhibitions – are a powerful marketing tool that allow to our participants to promote their products/services to a group that may have little or no knowledge of their businesses. 
  • Local heritage / cultural heritage – plays the most important role, because it is the best way to experience local and cultural heritage in the region, get to know new information about the customs and better acquainted with them.

How could VR/AR be integrated in the idea?

VR/AR can be used by the different consumers in order to show to the visitors the process of producing, working environment and so on. It is the best way as well to show different attractions and cultural buildings in a virtual way. Visitors can get possibility to see how the particular building was looking couple of years ago. By using VR/AR we can improve customer engagement, provide a personalized experience and improve their satisfaction.

How could the concept/idea be marketed?

We are thinking of using the following sources: social media, local papers, brochures.

  • Social media – is the most popular and fastest source of information nowadays in Norway. At the top in the list is Facebook then following YouTube, Instagram, Twitter, LinkedIn and so on. Therefore, the main focus will be on Facebook, but we are planning to use all the social medias, because they are free and fast to deliver the message to the target group and easy to use. 
  • Local papers – despite of the popularity of the social media, newspapers are still popular in Norway. So, it would be better for us to reach our target market both through newspapers (papiraviser) and online newspaper (nettaviser). Aftenposten and VG are the most popular according to MedieNorge. For that reason, we are thinking of using mentioned two newspapers and TA, Varden and VTB. 
  • Brochures – are budget – friendly tools for marketing that can reach the audience in many ways. It works as a real marketing ad imparting credibility regarding the company and highlighting its various aspects. No one can deny the importance of digital marketing, but brochures still play an important role in marketing. Many surveys show that 7 out of 10 tourists, as well as visitors, tend to pick up brochures, 95% visitors that obtain brochures become aware of a business/event and 80% of people consider visiting the business/event they saw in brochures. These stats clearly show that brochures are nothing less than a novelty in today’s paperless world.
Kategorier
Destination development

Destination development – Golf World

Gruppe 10: Pia, Julien, Don og Emil. Foto: Privat

Skrevet av: Pia-Roxanna Römmer, Nopphadol Kuphimai Olsen, Emil Hammerbekk Pedersen, Julien Tangui Nicolas Russier. Destination development gruppe 10, høst 2019, Universitetet i Sørøst-Norge avd. Bø.

Golf World

We are a group of 4 people from 4 different countries. We chose to work with Norsjø Golf because we all like sports and think that golf is fun.

Norsjø golf is one of Scandinavia’s best golf tracks, in 2017 it was voted the best golf track in Scandinavia. In 2018 it was voted the third best golf track. In 2019 it was voted as Telemarks best golf track. We came up with an idea of adding VR golf in the existing Norsjø golf. This is something Nome has never seen before, a golf park you can visit whenever you want, even in the winter. What if Norsjø golf decided to make something really big, that will attract tourists from all around the world to come and visit Norsjø golf.

Norsjø golf park has several partners, such as Bø Hotell, Aarnes Kafeteria, Esso Ulefoss and Sport 1 Ulefoss. Together they can provide new special offers for the golf customers. For example, a package with lunch at the cafeteria and a night at the hotel.
What can Nome municipality do to attract more tourists? Nome has been struggling a lot with tourists, there are only a few people that goes there, and most of the tourists just pass by in the canals. What can we do to encourage them to stay longer in Nome?

We suggest a building with new indoor golf area located at Norsjø golf park, as seen in the picture below. A building that allows you to bring your whole family on a golf session. It will be a golf track with several options, an option for the adults and an option for the kids with three mains points. 

Our golf building will have a VR golf game for children, with 3 unique locations, in Fantasy, Prehistoric and Sci-fi.
It will have a small indoor Mini golf park, with 10-12 holes. Children can play the VR game before a real minigolf with their family. It’s perfect in order to learn golf basics and have fun. Children can really love this new experience.
Next, it will be an indoor golf game. The Indoor Golf simulator is a “Ready to Play” software. In VR golf you can play on whatever field you want, even if its 1000 miles away.
Maybe we can contact Golf Simulator’s companies and ask for a possible customization. We can include Telemark’s landscapes and in that way, we can feel Telemark’s DNA in the game.

Pictures below explain our plan. As we can see, there is a lot of space for parking. At the first floor, it will be all golf activities. Upstairs, we put our cafeteria where customers can sit inside and outside. During your lunch, you can be able to enjoy the Norwegian weather and its landscape. The kitchen is upstairs in the right corner. 

Norsjø Golfpark wants to become a leading golf park in their business. They will be at the center of all decisions and negotiations. Norsjø Golfpark has to set up a plan with all other stakeholders. 

From a regional point of view, the county and Midt Telemark can do a lot of marketing of this new innovative destination. Then, Nome municipality can help to find a building to create these new activities. Nome municipality can make special discounts or initiatives to promote the Golfpark. Nome must involve local communities to the Golfworld Project, together with Norsjø Golfpark. 

Residents, as well as tourists are potential customers of our project. Both the locals and tourists are very important for us because they will be our main customers, the locals might invite their relatives to join them in a golfing session.

Their relations towards the tourists can be positive if Norsjø Golfpark works well with other stakeholders.  After sharing facilities and activities, they can help tourists by giving them information and a strong welcome. Next, publishing internet content and reviews can be a positive point for Norsjø Golfpark in order to be more visible. Making locals participate at the beginning of the project can lead to multiple positive points

Norsjø Golfpark has to propose initiatives to promote this project. With the Nome municipality, they can organize a free event open for everyone for trying all types of golf. Similarly, Norsjø Golfpark can set up free visits for schools once a semester. In fact, the success of these proposals would achieve the following objective: to obtain the support of the local community. We want Nome Kommune to make special discounts or initiatives to promote the Golfpark.

With TaylorMade and other golf brands Norsjø Golfpark can think about a new small sales area located in the future building. Customer can find specialized golf stuffs here. 

Also, Norsjø Golfpark has several partners such as Bø Hotell, Aarnes Kafeteria, Esso Ulefoss and Sport 1 Ulefoss. It is necessary to inform and communicate through marketing and special innovative offers. Indeed together, they can propose new special offers for golf customers. For example, a package with a lunch at the cafeteria and a night at the hotel. Another example can be discount from Sport 1 Ulefoss, so members of The Norsjø golf club can get discounts on golfing equipment.

Norsjø Golfpark could try to set up a new type of indoor golf tournaments with Porsgrunn Golfpark and other golf parks. Other tournaments exist in the golf field, so it seems to be a good idea to extend these possibilities. 

Norsjø golf park will sell merch, like small metal figures which could be made in the iron factory, which could be sold in Norsjø Golfpark merch store, Ulefoss county house, as well as many other places. They should also look into cooperating with Villa Lunde, maybe the painter can paint some postcards, which could be sold at the same places. The merch store will also sell different memberships, drop-in, events and a lot more.

We hope to see you at Norsjø Golf soon!