We have chosen Nome as our
destination. The reason we chose Nome is because it offers historic value, has
resources that will help us integrate our idea, and AR/VR has already been
introduced as an attraction so there is an existing market.
Our concept is to use AR to give
visitors and inhabitants an artificial trip of Nome back into the industrial
age. By using AR we can place old buildings and points of interest where they
used to be. For example, placing an old blacksmith on top of some ruins.
They will be guided through the
AR experience by a tour guide, but still be able to roam freely and explore
Nome as it was in earlier years. The thought is to focus on Ulefoss, since it
has the possibility to combine the AR tour with the ferry trip that goes
through a canal, and Ulefoss offers a lot of historic value, as it is one of
the oldest industrial societies in Norway.
The tour offers one AR experience for adults which is more educational and less “noise”, while the other experience is for the younger participants, which has more games and entertainment but still offers educational information. For both experiences there could be a game where the participant needs to locate certain landmarks, buildings or points of interest, and the user that gathers the most points is the “winner” of the tour, and as a reward the winner could receive discount coupons or a free item.
Our idea is simple, at least in theory. We want to offer people an experience where they can go to Nome and experience the past. We want to use modern VR and AR technology to let people see some of the historic happenings as well as everyday life in Nome in the past. We want to take people on a journey where they can see the Telemark canal being built, see Ulefoss Hovedgaard being used and some of the thigs that went on there, and of course Ulefoss jernverk.
We want design a VR experience where we take you on a journey through the different historic places in Nome. As a part of the experience, you will be given a fake hammer and other tools that simulates the work environment in the role as a worker in the iron foundry. Or as a captain on one of the boats that go through the Telemark canal. This will, combined with a custom designed video environment, be the concept we want to create in Nome.
With AR technology we want to customize an app that gives you information on various locations in Nome. The app will give you information about the location straight to your cellphone. We believe that we can help develop Nome as a destination with our idea. The fact that no one is offering VR or AR experiences in Nome, makes us believe in our idea, even more. Teamed up with the right partners and investors, we think our idea has potential. The biggest challenge is the cost of developing the custom-made VR and AR experience.
My idea is the use of VR in camping places, so people
can discover places and things that happened in the area. Historically events
that happened there can be watched, making it more interesting experience. and
historically event that happened in ever place in Norway like WW2, or the
Viking times, there is something called, The Viking Planet resurrects
You can see the Viking times with VR-technology, you
can learn about the Vikings and experience how they lived. I think that will
make a lot of people more interested in camping if they can experience that, a
lot of my friends don’t like the idea of camping, but when I asked them if they
had a VR and they can watch different staff will they change their mind and 80% said yes
to the idea.
Due to the growth of technology, having a more
technological variable. Will make so that it resonates and lures inn the
younger generation that has grown up with having iPad and pcs. generation z
usually do not like camping but if there was a technology there that interests
them, they will be more eager to go with their family or with their friends,
but for now they think camping is for elderly people and a lot a lot of them
don’t have any interest in it. So, by mixing VR with camping places there will
be more younger people who will get more interested in camping and to do
camping activity activities.
And due to the corona virus not everyone can go out to camp. So having the feel of camping at home with VR as well may be able to bring in more income. You can see for example Zoom; it was not as popular as it became when the pandemic happened. But during the pandemic its economy bloomed. The tough of being able to enjoy camping at home without leaving your door. Would attract may people who didn’t even go camping pre-pandemic. And afforces the program in the VR will cost money as to earn the are money.
The idea that we have come up with is a hotel called Nome Smart hotel.
We’re in a situation right now that is affected by Covid 19. We wanted to
create a hotel that is based on digitalism. So we’re thinking of a self-catering
hotel, where you will check in yourself and check out yourself, less contact
with people and an easier way to check in and out.
On the website we want to show people the full room and to get a full
experience we’re thinking that you can see your hotel room through VR. VR is a
new way and experience to see your hotel room in full size.
We want this hotel to be as digital as possible, therefore we want to
create an app where you can order room service. Not only room service, but also
if there’s anything you need or help from the staff. There will of course be
staff working there if the guests need any help. Other things that are going to
be on the app is tourist information, so it’s easier for our guests to see what
Nome has to offer for tourists.
There will also be QR codes on the minibar so you can pay with your
phone. It’s much easier and more effective for both staff and guests. QR codes
have been used a lot since Covid 19 came, and it seems really smart and a good
thing to have during Covid 19.
“Nome Go!” is the title of our distinguished
business venture. By taking advantage of technology and the digitization of
products or services, you are able to be innovative. For the local community,
this means bringing them new ways to experience technology and its benefits.
Nome Go! Will be in charge of developing electric scooters. These scooters will be implemented as a way of small transportation options within the municipality of Nome. It will also serve as an option for tourists to rent one of these scooters to get around. In order for us to distribute these scooters in Nome, we need to partner up with another company.
We will also be incorporating an online service,
allowing customers/tourists to be able to find where the nearest scooter is
based on mapping technology. A GPS tracker is stuck to the scooter on the
inside, for security reasons. There will be a built scooter parking stand,
where most of the scooters will probably end up. Although there are some buying
participants that will park the scooters near their home. All of this is
something worthy of serious security emplacement with the tracker, but also a
working staff. The staff would be moderating the scooters locations through GPS
coordinates technology. For Nome it is important to begin the work of
establishing ourselves as technological innovators.
The municipality will develop an app for iOS and Android for the tracking of these scooters. The app will be primarily free, but fees may have to be sent out if the person renting the scooter damages it. To be able to make money on the idea, it will cost a little to rent the scooters. Records would show bank information about who used the scooter last. This strategy would force customers to try and park the scooter in the different parking spots. Through such a process, we are able to make an additional line of revenue stream.
Our product services will include QR trackers, in order to pay for scooter time as well as opening the app. QR coding utilization in business is a good way to develop exceptional service. Thereby, the tourists and local residents are put in the center of the overall service experience. Technology is constantly expanding, and by taking advantage of it, one can reap the benefits tremendously in terms of the business perspective.
The apps main purpose is to connect people with the beautiful Nome fauna, this has been made possible via the app. The focus lies on seasons, and what produce you find in the particular season. We want people to be able to connect with nature again, butvia a safe tool – your phone. When you open the app the first thing that you´ll see is a guide to the seasons produce, the app will give you a choice of which berry, mushroom etc, you can find. On the map it will show what previous people who used the app found, and most importantly where they found it. Once you know where to find the produce, you can click on a link to find an instructional video – where you will learn about the specific berry, mushroom etc. By using AR-technology, you are certain that you did not pick up the wrong berries or mushrooms (poisonous). When you are done picking, and you get home with all your delicious produce you can open the app again – and find hundreds of good recipes with the newly picked produce.
We came up with the idea during the corona pandemic, because of the need of gettingout and at the same time wanting to save money on groceries. Also getting out during quarantine and spending time with loved ones are very important. By combining technology with the outdoors we created a concept that would change the way we think and act – by taking us back to the “hunter-gatherer” community. This also leads to a lesser carbon footprint by not buying all your groceries at the store – as well as a feeling of pride and joy of finding your own food.
Our target group and the tourists we want to attract for this
app will be young adults/adults and a little older, with an interest in these
trends. First of all, they need to be interested in nature, food, and the
culture, and also have an open mind towards using an app for help as well as
AR. The important part is that the target group is large enough to make a
profit, which we believe it is.
Coming up with the project, the goal was to lean into the current global trend in which cities are being used as a means of attracting both expertise and social opportunities. Like many other places across the world where similar projects have been adopted, Nome is faced with an aging population in which young people leave their places of birth and go to urban areas for work or education. The proposed project will be aimed at redesigning the rural areas in Nome to become more appealing to young people from the area as well as the rest o the world.
Although the cultural projects that have already been implemented are appealing to people from different walks of life, implementing a digital destination is bound to enhance the overall appeal of Nome and its KRAFT project. Young people are typically discouraged from staying in the countryside if comforts associated with urban life like internet connectivity are unavailable. As young people are already familiar with the benefits of technology in enhancing day-to-day life activities, the digital destination will be a welcome relief for young people from Nome and the rest of the world because the project will be targeted towards addressing their specific needs. The combined trend of people being ready to move on to new places and the interest in reversing the rural-urban migration among the youth should increase the chances of the digital destination program working seamlessly.
The digital destination project should be highly beneficial for the residents of Nome, as it will support the existing KRAFT project whose purpose is to use culture and cultural heritage as resources for work, profit, and belonging. By increasing the level of connectivity of the Nome municipality, the area will become even more attractive to cultural tourists who want to visit in order to learn or be entertained. The project will rejuvenate the area whose population has been reducing and getting older as young people move to urban areas for school or in search of employment. Introducing internet connectivity and other digital technology tools will attract new businesses that will take advantage of the existing cultural environment in Nome as a means of appealing to tourists from all over the world.
Our idea is to
use Augmented Reality in Telemarkskanalen to show old history from the times
when the canal was used for lumber transportation and to prevent floods.
We intend to
show via Augmented Reality how Telemarkskanalen was during the late 1800-1900’s
when the canal was used to transport goods, people and logging. The roads here
in Telemark were nearly impassable and therefore Telemarkskanalen was used for
this. Before the canal was built, the logging was a risk to perform, because it
happened that lumber was destroyed and if the lumber was stuck in the
waterfalls it might happen that people died when they tried to move it. After
the canal was built the logging went much easier and less risky. We intend to
show via Augmented Reality how the canal was used to logging.
The way we intend to do this is to get some old pictures from the canal as sources and then use them in AR. Another possible way to do it is again to get some old pictures and then show them in AR with a description besides it.
By giving a
new flame to an old attraction gives Nome the possibility to gain more tourists
and raise more awareness and involvement around Nome and their attractions.
This product can also take you back in time, and make it possible to see how it
was in Nome and telemarkskanalen back in the 1800s, where they were big and
important lumber transporters. This product can be used as an innovative way to
teach young students about their ancestors as well as it can give the elderly
people a way to travel a bit back in time, maybe give them an emotional vision
of the place they grew up or maybe have some connections to.
CUPIDO Kraft- prosjektet var torsdag 5/11/20 med på befaring i lokal natur. Fredrik Juel viste sterke trekk av innovasjon med ideer og konsepter til videre utvikling. Dette blir spennende å følge opp! Under er bilder fra befaringen.
Vi hadde med oss Lill Susan (Lill S Vale Reiseutvikling AS) på befaringen. Fra Kraft-prosjektet stilte Marit Svalastog Sperre (prosjektleder) og Hannah Wakeford (trainee). Se så fint det var!
Torsdag 29. og fredag 30. oktober
arrangerte KRAFT-prosjektet salgsworkshop for kultur- og reiselivsaktører fra
Nome. Formålet med workshopen var å jobbe med ideer og forslag til pakkesalg i
samarbeid med Telemarkskanalen. KRAFT-prosjektet skal jobbe med utvikling av
kulturarbeidsplasser, og tror at mer samarbeid innad i kommunen er viktig for å
oppnå dette. Denne workshopen hadde fokus på tilrettelegging av pakker for grupper
og individuelle turister. Målet var å ha noen klare produkter for salg gjennom
Telemarkskanalen sesongen 2021.
På programmet sto det mange spennende punkter for dagene, og aktørene skulle selv få jobbe konkret med hvordan de skal jobbe videre for å kunne bli en del av pakketeringen til Telemarkskanalen. Det hele startet med en introduksjon av KRAFT-teamet og hva rollene til teamet ville være under workshopen.
Neste punkt på programmet var å se nærmere på forskjellen på pakketering til grupper og individuelle ved Kjersti Haland fra Telemarkskanalen booking. Hun gikk igjennom eksisterende pakker, hva individuelle reisende og grupper ønsket seg, og hva som må til for å kunne være en del av en pakke hos Telemarkskanalen.
For å høre om flere sider av de som jobber med salg i
Telemarkskanalen var også IKT-utvikler Eirik Andersen med på workshopen, han
jobber i Norwegian Travel Group, og er salgssjef for Dalen Hotel. Han loset
gjengen gjennom alt som kreves av leverandørene, så alle aktørene som deltok
fikk en forventningsavklaring, noe som gjorde at flere ble tryggere på at de
faktisk kan levere et godt produkt. Eirik gikk også gjennom det rent praktiske
når det kommer til bookingsystemene og hvordan dynamiske pakker fungerer.
Før vi skulle gå nærmere inn på Nomes aktører for å jobbe mer spesifikt med problemer og løsninger for disse, var det tid for å se på bransjeportalen til Visit-Norway når det gjelder atferdsmønstre. Det stod KRAFT`s egen trainee Hannah Wakeford for. Dette var statistikk om reisemønstre til turister, og her ble det avdekket generell atferd rundt booking av reiser. Dette er statistikk kultur og reiselivsaktørene i Nome virkelig må tenke på når de skal jobbe videre med tilrettelegging for pakkesalg.
Neste punkt på programmet var å indentifisere de største stopperne for pakkesalg, for å så indentifisere behov og muligheter. Og deretter se nærmere på hvordan KRAFT-prosjektet kunne bidra. Dette ble ledet av KRAFT`s prosjektleder Marit Svalastog Sperre, og det ble en veldig nyttig økt der problemer ble satt lys på i plenum med mange gode forslag for løsninger og muligheter. Etter økten ble det satt av to timer til gruppearbeid, for å kunne lage pakker og ha flere å sparre med av de andre deltakerne og arrangørene. Til dag to skulle alle aktørene legge frem konkrete forslag under en audition, så alle jobbet iherdig for å få ideene sine ned på papiret!
Starten på fredagsprogrammet var å løse oppgaver sammen og en oppsummering av dag 1, dette var det Marit prosjektleder i KRAFT som også er kompetansemegler for Telemarksforsking som holdt sammen med Lill Susan Vale fra Lill S Vale Reiselivsutvikling/ Telemark Næringshage. Etter en god oppsummering av de viktigste punktene fra dagen før var det konkrete forslag til hvordan kultur og reiselivsaktørene i Nome kan jobbe sammen for å skape mersalg og kryss-salg for hverandre og hvordan man skal løfte hverandre opp og samarbeide.
Siste del av workshopen besto av auditions av aktørene, og det ble lagt frem konkrete forslag til pakker som kan selges våren 2021, og forslag til hvordan aktørene tenker å jobbe fremover å kunne tilby pakkesalg etter hvert. Kjersti og Lill Susann var jury, og alle aktørene besto audition med glans!
Vi i KRAFT-prosjektet takker alle aktørene som deltok for en super workshop, og vi gleder oss til veien videre og samarbeidet om pakkesalg i Telemarkskanalen 😀